MAM
Tata Studi shows the right way to learn in its new ad campaign
New Delhi: E-learning application, Tata Studi has launched a new ad campaign, positioning the platform as a ‘perfect’ after-school coach for students.
Conceptualised by Gozoop, the campaign – Padhne ka Sahi Tareeka (the right way to learn’ highlights the functionality of the application and showcases the science of learning that helps a child become an independent learner. The app also lets parents know how their child is performing, through a feature called ‘Progress Tracker’.
Tata ClassEdge, chief- B2C, Sachin Torne said, “We want to enable students to plan and schedule their studies across different subjects, learn systematically instead of cramming and rote-learning and use effective study strategies to confidently face exams. There’s a science behind effective learning and Studi packs in some of the best principles from this science.”
The ad series is aligned to emphasise on dedicated facets provided by Studi, which is part of the Tata group and caters to CBSE students of Class 1 to 8. The campaign was released on both electronic and online platforms.
“Parents want their children to be more independent in their studies. They want them to experience more, get inspired more, shine more – Studi is a means to that end – a coach in the life of the child where he / she can learn concepts that last for long,” said Gozoop, group director, brand communications, Megha Ahuja. “This campaign will capture many such stories and trace the trajectories of children and parents like you and me, who can benefit from edutech learning, but in the right way. Our aim has been to capture the same story throughout.”
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
