Brands
Tata Motors and Red Bull India rev up for extreme EV adventures
MUMBAI: Tata Motors Passenger Vehicles has teamed up with Red Bull India to power a new series of high-octane stunts that merge cutting-edge automotive engineering with extreme sport swagger. The partnership promises a run of feats designed to prove that electric can be thrilling, rugged and defiantly unconventional.
The opening challenge stars the Harrier.ev, billed as India’s most powerful homegrown electric SUV, alongside Lebanese drifting icon Abdo “Dado” Feghali, a Guinness World Record holder and Red Bull rally mainstay. The film, shot under tight wraps, is set to drop soon across digital platforms.
Chief commercial officer, Tata Passenger Electric Mobility, Vivek Srivatsa said the tie-up unites two brands obsessed with pushing boundaries and performance. Red Bull athlete Feghali praised the SUV’s torque and terrain-taming poise, saying it delivered effortless power even in brutally steep environments.
This is only the start of a campaign built on adrenaline and ambition. Tata Motors wants India to see EVs not as sensible commuters but as bold, go-anywhere machines. Red Bull, never shy of spectacle, is more than ready to oblige. The road ahead looks charged and wild.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
