Brands
Tata Motors and Red Bull India rev up for extreme EV adventures
MUMBAI: Tata Motors Passenger Vehicles has teamed up with Red Bull India to power a new series of high-octane stunts that merge cutting-edge automotive engineering with extreme sport swagger. The partnership promises a run of feats designed to prove that electric can be thrilling, rugged and defiantly unconventional.
The opening challenge stars the Harrier.ev, billed as India’s most powerful homegrown electric SUV, alongside Lebanese drifting icon Abdo “Dado” Feghali, a Guinness World Record holder and Red Bull rally mainstay. The film, shot under tight wraps, is set to drop soon across digital platforms.
Chief commercial officer, Tata Passenger Electric Mobility, Vivek Srivatsa said the tie-up unites two brands obsessed with pushing boundaries and performance. Red Bull athlete Feghali praised the SUV’s torque and terrain-taming poise, saying it delivered effortless power even in brutally steep environments.
This is only the start of a campaign built on adrenaline and ambition. Tata Motors wants India to see EVs not as sensible commuters but as bold, go-anywhere machines. Red Bull, never shy of spectacle, is more than ready to oblige. The road ahead looks charged and wild.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
