MAM
Tata Indicom and Kinetic enter strategic nationwide alliance
MUMBAI: Tata Indicom and Kinetic Motor Company have entered a strategic alliance to offer consumers a series of joint promotions.
Under this tie-up, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic’s major scooter brands. With Kinetic’s four stroke scooter Nova 135, a Tata Indicom post paid mobile and a walky valued at Rs 3000 will be given free, in addition to one year of free local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom True Paid mobile worth Rs 2000.
The offer is available nationwide and will be targeted at executives and students.
Announcing the tie up, Tata Teleservices Limited president marketing Harish Bhat said, “This is a fabulous opportunity for customers to experience superior offerings. Such a marketing strategy can aid in
effectively garnering mileage from retail establishments of both parties involved. Through this initiative Tata Indicom ensures that customers stay connected with their near and dear ones even on the move. Keeping in line with Tata Indicom’s philosophy, this offering enforces our commitment in ensuring that, with us one can truly ‘Do More and Live More’.”
Kinetic joint managing director Sulajja Firodia Motwani said, “This tie-up is a partnership between two strong brands with symbiotic products. Ultimately, this will benefit our customers – who can become mobile in the dual sense of the word with the purchase of a scooter. I think this is a win-win partnership – where ultimately the customer walks away with the best of both worlds!”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
