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Tata Global Beverages assigns creative & social mandate to Wavemaker
MUMBAI: Wavemaker India has won the creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.
The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category.
The account was won post a multi-agency pitch.
Tata Global Beverages global media lead Sonia Serrao says, “As part of a move to consolidate the social media mandate for our India tea and coffee brands, we evaluated multiple agencies. We finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy.”
Wavemaker India managing partner Kishan Kumar MS adds, “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
