MAM
Tata.EV drives the meaning of true love
Mumbai: FCB Kinnect has conceptualised a Valentine’s Day campaign for Tata.ev, the electric vehicle (EV) unit from the house of Tata Motors. Titled ‘When in love’, the film aims to showcase how genuine love transcends imperfections.
The film highlights how people in love embrace each other despite their flaws, through a tender tale of acceptance. The protagonist in the film drives around in her partner’s car, snacks inside, gets comfortable with being her messy self and then finally says goodbye by unknowingly slamming the door of the car hard. When the owner of the car, (her partner) reacts to that, he finds the scrunchie she left in his car and hangs on to it.
The idea behind the film is that although the concept of lovingly caring for one’s car is widely embraced, some opt for a more carefree lifestyle. Nevertheless, we wanted to show how both can harmoniously coexist within the realm of love.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
