MAM
Tata Coffee Grand brews office romance this Valentine
New digital film turns workplace coffee breaks into meet cute moments.
MUMBAI: Love may not always begin with violins and violas; sometimes, it starts at the office pantry. As Valentine’s Day draws near, Tata Coffee Grand Cold Coffee has launched a digital campaign film that swaps candlelit dinners for conference calls, and grand gestures for quiet coffee breaks.
Continuing its ‘Too Cool To Have It Solo’ platform, the brand shifts the spotlight to the modern workplace, that curious space where deadlines loom, inboxes overflow and, occasionally, sparks fly. The new film captures a fleeting yet telling exchange between two colleagues whose paths cross during an ordinary workday. What begins as a shared cold coffee moment slowly brews into something warmer.
Set in a bustling office environment, the narrative leans into the small, unplanned encounters that define contemporary romance. A chance glance. A shared laugh. A pause over a creamy, indulgent cold coffee. The product becomes less of a prop and more of a catalyst, quietly nudging routine interactions into meaningful connection.
Tata Consumer Products president and head of RTD for business Partha Biswas said the focus in the ready-to-drink segment remains on relevance and trust, particularly as lifestyles evolve and convenience-led consumption grows. The film, he noted, is rooted in familiar office moments and everyday rituals, positioning the drink as part of those spontaneous human connections.
The creative approach by 82.5 India deliberately avoids a hard sell. Tata Consumer Products chief creative officer Mayur Varma described it as a meet-cute story rather than a conventional advertisement, while Tata Consumer Products CEO Kiran Ramamurthy framed the product as a “social catalyst” that transforms mundane pauses into genuine interaction.
With electric visuals, a catchy soundtrack and a distinctly urban setting, the film mirrors how relationships often unfold today instinctive, unscripted and shaped by shared spaces rather than staged romance. In doing so, it speaks directly to young working professionals who see the workplace not just as a site of productivity, but of possibility.
The campaign also underlines the brand’s push to integrate seamlessly into everyday routines while maintaining a premium edge. Available in three indulgent international flavours Belgian Chocolate, French Vanilla and Swiss Caramel Tata Coffee Grand Cold Coffee continues to position itself as a companion to shared moments rather than solitary sips.
In a season dominated by grand declarations, the brand makes a quieter point: sometimes, all it takes to break the ice is a cold coffee and a conversation.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
