Brands
Tata Capital’s ‘Champions ki gulliyon mein’ celebrates women cricketers from the gullies
MUMBAI: Tata Capital has rolled out a new brand campaign, Champions Ki Gulliyon Mein, spotlighting how India’s women cricketers are reshaping the sport by claiming space in the country’s neighbourhood gullies: long seen as cricket’s most grassroots training ground. Conceptualised by Schbang, the campaign positions Tata Capital as an enabler of ambition, aligning the brand with the growing momentum behind women’s cricket in India.
The film draws on a cultural shift playing out across Indian streets, where cricket’s informal proving grounds, once dominated by boys, are increasingly being shared by girls. By returning celebrated women cricketers to the narrow lanes and bylanes where dreams first take root, the campaign underlines the idea that champions are forged long before stadium lights and packed stands—often in cramped streets where passion substitutes for infrastructure.
Through its storytelling, Tata Capital links its brand promise to the everyday perseverance required to pursue big aspirations. The campaign frames women cricketers not just as role models, but as pathfinders who are widening access and inspiration for the next generation.
Schbang national creative director Dipshika Ravi, and executive vice president Rohan Hukeri, said the campaign is a tribute to the gullies where belief is built early and dreams are first tested. They added that the film speaks to girls who begin playing under unforgiving conditions, long before recognition arrives.
With Champions Ki Gulliyon Mein, Tata Capital reinforces its message that true enablement lies in nurturing ambition at its source, supporting not only today’s champions but the ecosystems that create tomorrow’s.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
