MAM
Tata Capital launches new TV campaign for home loans
MUMBAI: Tata Capital Housing Finance (TCHFL), a subsidiary of Tata Capital, has launched its new campaign focusing on the home loan segment.
The essence of the campaign is derived from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.
Conceptualised by Leo Burnett, the TVC brings out the insight that one can live freely only in one‘s home. With Tata Capital‘s home loans, one can move closer to the joy of owning a home. This thought is brought to life by using the metaphor of a little girl who is interrupted by others around her from freely expressing herself and she finally finds a ‘free‘ haven in her own home where she can uninhibitedly express herself.
Leo Burnett national creative director KV Sridhar said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”
Through the campaign, TCHFL is looking to highlight its home loans offering to prospective home loan customers. The company offers customised home loan solutions based on customer‘s needs and his specific requirements.
TCHFL director Govind Sankarnarayanan said, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customised Home Loan solutions that are flexible and tailored to the individual needs of our customers.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
