MAM
Tarandeep Singh Sekhon rejoins KidZania as chief business officer
MUMBAI: In the vibrant world of tiny professionals and big dreams, KidZania India is stepping into 2024 with a blockbuster twist straight out of a storybook. As the bustling indoor theme parks in Mumbai and Delhi gear up for another exciting year, the spotlight shifts to a familiar face returning to lead the charge.
Tarandeep Singh Sekhon, the seasoned strategist with a knack for weaving magic into brands, has rejoined the $554.8 million company, KidZania, as chief business officer. With his sights set on crafting new adventures, forging strategic partnerships, and elevating the brand to new heights, Sekhon is set to write the next thrilling chapter in KidZania’s journey.
The ultimate playground of imagination is ready to dream bigger and soar higher—one little leader at a time.
After previously serving as KidZania’s Marketing Director, where he played a key role in shaping the brand’s identity, Sekhon is rejoining with a renewed vision to enhance KidZania’s value proposition. During his earlier tenure, he created impactful experiences for children and families, which set benchmarks in the edutainment space.
In his new role, Sekhon aims to steer the brand toward new heights by fostering innovation and building meaningful collaborations. “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey,” said Sekhon. “With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”
Sekhon brings over 20 years of experience in leisure, entertainment, and experiential marketing. His expertise includes strategic brand partnerships, leadership, and creating unparalleled consumer experiences. His stint in the sports and entertainment industry saw him deliver significant business growth, further solidifying his reputation as a dynamic leader.
KidZania operates in 30 locations across 20 countries, catering to over 10 million visitors annually. Sekhon’s leadership is expected to enhance the brand’s global footprint and reinforce its position as the top edutainment destination for children and families.
With his focus on innovation, strategic partnerships, and long-term value creation, Sekhon aims to steer KidZania towards becoming the preferred choice for edutainment in every market it serves.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
