MAM
Tara Sutaria becomes new face of Madame
Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor will endorse the spring-summer and autumn-winter collection of the brand.
Madame is certain that its new collection and association with Sutaria will elicit excitement among its loyal clients as well as attract new buyers. “The collection will contain capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze. Both clothing collections are aimed squarely at today’s women who desire to dress stylishly and keep up with the latest fashion trends,” it said in a statement.
“We are delighted to partner with Tara to endorse our new collections of Madame,” stated Madame head of marketing and communications Sumedha Jain. “This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams. I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”
Sutaria also expressed her excitement about this new venture as she said, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with Madame to bring all you lovely women the opportunity to ‘Make Now Yours’.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
