MAM
Tanmaya Trivedi jumps from Meta to Spotify as director of sales
MUMBAI: In a sharp career pivot after a decade at Meta, Tanmaya Trivedi has taken charge as director of sales at Spotify. The move marks a heavyweight hire for the audio giant as it doubles down on India’s expanding digital advertising market.
Trivedi’s stint at Meta was a high-velocity run. He built and scaled verticals across tech, telco, auto, BFSI, travel, health, real estate, education and gaming, turning them into multi-million-dollar businesses. His tenure also saw him leading senior sales teams, driving strategy and shaping category growth across India.
At Spotify, Trivedi steps into a role embedded at the crossroads of music, culture and technology, aligning with the platform’s mission to connect artists with audiences at global scale.
His two-decade career spans Sony Pictures Networks India, UTV and Zee Telefilms, where he helped shape broadcast strategy, launch channels and lead revenue operations. Across roles, Trivedi has built a reputation as a sharp strategist with a knack for spotting trends, scaling categories and orchestrating high-performing teams.
With Spotify betting big on India’s creative economy, Trivedi’s playbook of brand building, GTM strategy and consultative selling is set to find a new stage, one tuned for fast beats, bold bets and big growth.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
