MAM
Tanmaya Trivedi jumps from Meta to Spotify as director of sales
MUMBAI: In a sharp career pivot after a decade at Meta, Tanmaya Trivedi has taken charge as director of sales at Spotify. The move marks a heavyweight hire for the audio giant as it doubles down on India’s expanding digital advertising market.
Trivedi’s stint at Meta was a high-velocity run. He built and scaled verticals across tech, telco, auto, BFSI, travel, health, real estate, education and gaming, turning them into multi-million-dollar businesses. His tenure also saw him leading senior sales teams, driving strategy and shaping category growth across India.
At Spotify, Trivedi steps into a role embedded at the crossroads of music, culture and technology, aligning with the platform’s mission to connect artists with audiences at global scale.
His two-decade career spans Sony Pictures Networks India, UTV and Zee Telefilms, where he helped shape broadcast strategy, launch channels and lead revenue operations. Across roles, Trivedi has built a reputation as a sharp strategist with a knack for spotting trends, scaling categories and orchestrating high-performing teams.
With Spotify betting big on India’s creative economy, Trivedi’s playbook of brand building, GTM strategy and consultative selling is set to find a new stage, one tuned for fast beats, bold bets and big growth.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
