MAM
Tanishq shines at Paris Haute Couture Week’24 with ‘Enchanted Trails’ collection
Mumbai: Tanishq jewellery brand from the esteemed Tata group enchanted global fashion enthusiasts as it launched it’s Enchanted Trails’ collection at the Paris Haute Couture Week 2024. Often heralded as the mecca of fashion, Paris Haute Couture Week provided the perfect global platform to introduce its ‘Enchanted Trails’ collection. Each piece in the collection is a work of art, featuring rare and real diamond creations that redefine glamour and style.
The collection draws inspiration from the intricate beauty of exotic nature, incorporating elements that reflect the elegance of flowing rivers, the interplay of light and water, the allure of blooming flowers, the graceful movement of branches, and the whispers of lush forest foliage. The collection showcases the dance of boats gliding through serene streams, echoing the poetry of nature’s tranquillity.
This year, Tanishq collaborated with designer Vaishali Shadangule, the first Indian woman to debut at Paris Haute Couture Week in 2021. Tanishq’s ethos perfectly matches Vaishali’s vision, as she embodies the Tanishq woman—progressive, contemporary, and dedicated to promoting Indian craftsmanship and artistry on the world stage.
Speaking on this momentous collaboration Titan Company Ltd chief Design Officer Revathi Kant expressed, “The Enchanted Trails Collection is a celebration of exceptional artistry and refined taste. It is a tribute to nature’s magnificence, weaving together designs that reflect the harmony and balance found in the natural world. Inspired by the twists and twirls of branches, the ebbs and flows of rivulets and natural streams, the enchanting colours of flowers, and the immersive greenery of foliage, the collection captures the very essence of nature.
Paris Haute Couture Week epitomizes the pinnacle of fashion innovation and luxury, providing an unparalleled platform to showcase our dedication to craftsmanship and artistry. Our partnership with Vaishali Shadangule signifies a harmonious blend of craftsmanship and contemporary design, as her unique approach complements the intricate, nature-inspired themes of our diamond collection. Her ability to integrate traditional techniques with modern aesthetics makes her the ideal collaborator to highlight the essence of our exquisite pieces, allowing us to redefine luxury on a global scale.”
Vaishali Shadangule, acclaimed fashion designer added “I am thrilled about this collaboration. Jewellery is an extension of Couture and partnering with Tanishq that is so particular and skilled.
about heritage workmanship with global luxury, quality is just a mutual enhancement of our philosophy. Also, the Tanishq “Enchanted Trails” collection further empowers our two concepts of Nature and luxury.”
Returning to the heart of the global fashion capital, Paris, Tanishq’s latest collection signified more than just jewellery; it represented years of perfected craftsmanship and innovative design. Each piece was meticulously crafted to reflect timeless beauty and allure, making it a perfect addition to any fashion-forward wardrobe.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
