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Tanishq is India’s favorite jewelry brand reveals SEMrush study

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MUMBAI: SEMrush, in its recent study on jewelry found that Tanishq experienced the maximum traffic on its website with average volume count of 1,197,149 From Jan-Aug 2019. Other two competitors in the league are Malabar Gold and Diamonds and Kalyan Jewellers with average website traffic of 736,656 and 702,791 respectively.

An amusing result revealed in the case study is that Kalyan Jewellers witnessed a tremendous 189 per cent increase in its website traffic in 2019 as compared to 2018. Wherein Tanishq got 113% per cent boost in its website traffic. Along with the website traffic stats, this report also discovered that ‘Jewelry’, ‘Jewelry Design’ and ‘Gold Jewelry’ have been the most searched keywords in two consecutive years.

Moreover, Indians are more inclined towards earrings, rings, and necklaces as they are actively searching for these jewels. Other two prominent jewels mentioned in the report are bracelet and engagement rings.

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SEMrush head of communications Fernando Angulo states, “Jewelry is a possession that fascinates everyone but the Indians certainly. Indian jewelry brands experience a cut-throat competition in the market and Tanishq has managed to be the most favourable brand of Indian consumers. It is also good to see the progress of Kalyan Jewellers as a healthy competition has been maintained in the market which somehow gives an added edge of quality and variety to the customers.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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