Brands
Tanishq is India’s favorite jewelry brand reveals SEMrush study
MUMBAI: SEMrush, in its recent study on jewelry found that Tanishq experienced the maximum traffic on its website with average volume count of 1,197,149 From Jan-Aug 2019. Other two competitors in the league are Malabar Gold and Diamonds and Kalyan Jewellers with average website traffic of 736,656 and 702,791 respectively.
An amusing result revealed in the case study is that Kalyan Jewellers witnessed a tremendous 189 per cent increase in its website traffic in 2019 as compared to 2018. Wherein Tanishq got 113% per cent boost in its website traffic. Along with the website traffic stats, this report also discovered that ‘Jewelry’, ‘Jewelry Design’ and ‘Gold Jewelry’ have been the most searched keywords in two consecutive years.
Moreover, Indians are more inclined towards earrings, rings, and necklaces as they are actively searching for these jewels. Other two prominent jewels mentioned in the report are bracelet and engagement rings.
SEMrush head of communications Fernando Angulo states, “Jewelry is a possession that fascinates everyone but the Indians certainly. Indian jewelry brands experience a cut-throat competition in the market and Tanishq has managed to be the most favourable brand of Indian consumers. It is also good to see the progress of Kalyan Jewellers as a healthy competition has been maintained in the market which somehow gives an added edge of quality and variety to the customers.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
