MAM
Tang introduces Mango flavour as summer approaches
MUMBAI: Powdered beverageTang, which was introduced last year in India through Cadbury India, has announced the launch of the thick Tang Mango flavour in India.
Tang Mango will be introduced through a new TVC campaign. Developed by Bates, the campaign is based on the theme of “Surprising Thickness”, creatively rendered as ‘isse bas kha jao‘. The message is that one will need to eat the drink relating it to the experience of consuming a mango.
Kraft Foods director, powdered beverages, gum answer candy Narayan Sundararaman said, “We are extremely happy to announce the launch of Tang Mango, the first product in the Indian powdered beverage category in a unique thick format. Our consumer research showed that consumers prefer mango drinks that are thick, pulpy and gives them the mango flavour and experience. Tang Mango has been developed in line with consumer expectations of consuming a thick and juicy mango flavoured beverage.”
Brands
Blue God Entertainment buys Legends League Cricket in Rs 49 crore deal
Acquisition makes it the first cricket league linked to a listed Indian entity
NEW DELHI: Cricket’s veterans’ carnival has found a new backer. Blue God Entertainment Ltd has acquired Legends League Cricket for Rs 49 crore, turning it into the first cricket league to be represented through a listed Indian entity.
The deal, announced by Absolute Legends Sports Pvt Ltd, signals a fresh chapter for the league that brings former international stars back into the spotlight. With this acquisition, cricket meets capital markets in a way rarely seen before in India.
Blue God will now hold long-term commercial rights spanning media, sponsorship, franchise development and global content distribution. In effect, it is not just buying a tournament, but a sports property with television appeal, brand muscle and the promise of recurring revenues.
Absolute Legends Sports chairman Vivek Khushalani, described the league as a scalable global sports property with strong commercial fundamentals and rising fan engagement. The partnership, he said, ushers in institutional capital and sharper long-term growth visibility while allowing his company to follow an asset-light strategy and retain brand leadership.
For Blue God Entertainment, the move fits neatly into its ambition to build a sports and entertainment ecosystem with dependable income streams. Spokesperson Nitin Khanna said the league offers a powerful growth platform and significant commercial potential.
Legends League Cricket co-founder Raman Raheja, called the transaction a defining moment for global sports business. By aligning a cricket property with public markets, he noted, the deal creates a new template for how sports intellectual property can be valued, monetised and scaled.
In simple terms, this is cricket stepping onto the trading floor. If the model succeeds, fans may soon find that the thrill of the boundary rope is matched by the buzz of the balance sheet.
