MAM
Tam’s AdEx India completes 37 years
MUMBAI: AdEx India, advertising analysis firm and a division of Tam Media Research celebrates its 37th anniversary with a Gala Annual night titled – “Josh 2007.”
“Josh” is an annual celebration for AdEx India which looks back at the year gone by and honour employees both at the individual and team level in each departments across TV, Press, Radio and Eikona PR Track, informs an official release.
Tam Media Research CEO LV Krishnan, “A media professional would realize that to be able to monitor over 340 channels, over 800 publications, 20 Radio stations and provide every possible information on brands, advertising expenditure, ad creatives, new campaigns is a very daunting task. More than the state-of-the-art technology, one certainly requires dedicated teamwork and commitment from each member.
“With the ever growing need for timely and accurate data, I would like to personally thank every single member of AdEx India to have ensured, in their own way, timely and accurate data delivery as well as key analytical insights in the form of regular newsletters.”
AdEx India AVP and business head K Uday Rao, “It is amazing to see today’s generation of professionals who can tirelessly and so innovatively work towards the growth of the organization. Clever, innovative and effective way of working has been the mantra of my team here. AdEx India has benefited tremendously from every single team member. Josh is an occasion to honour my team members and acknowledge the contributions from every corner of the organization.”
AdEx India, based in Baroda, which claim to be Asia’s largest advertising monitoring unit, which provides information on advertising audience measurement and marketing communication.
AdEx India houses around 500 employees who are involved in:
– Monitoring and Analysis of advertising trends across Print, TV and Radio
– Monitoring and Archiving of Ad Creatives across Print and TV
– Special projects on aspects such as In-program brand placements on TV for advertisers and TV Channels
– Measuring and Analyzing PR and Content across Print, TV and Internet
– Preparing insightful periodic reports that aid in sound business decisions
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
