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TAM wk 39: Sab and Life OK highest gainers

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MUMBAI: The TAM TV ratings for week 39 are out and it seems to tell the same story. There is no change in the top three positions even as the war continues.
Sab, a sister channel of Sony Entertainment Television, is the highest gainer this week with 331,772 GVTs (289,471) at number five, followed by Life OK, the next highest gainer with 334,306 GVTs (313,138) at number four spot.

 

Other GECs have witnessed a drop in their ratings. Star Plus manages to stay on top with 506,317 GVTs (534,590) while Colors maintains its number two position with 458,409 GVTs (479,892). Zee TV too saw a fall this week and holds its number three spot with 384,111 GVTs (413,707).

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Sony slips to number six spot with 286,083 GVTs (327,089). Sahara One is at the bottom of the list with 26,838 GVTs (26,495).

 

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Coming back to the GEC leader, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,614 TVTs (9,819). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,328 TVTs (6,587). Pyar Ka Dard Hai reported 7,191 TVTs (7,342). Saathiya witnessed a rise and registered 7,101 TVTs (6,456). New epic series Mahabharat witnessed a drop in its second week with 5,518 TVTs (6,356).

 

Second placed, Color’s much hyped reality show Bigg Boss seven witnessed a drop with 4,811 TVTs (5,080) this week. Long running fiction series Balika Vadhu saw a massive rise and rated 7,797 TVTs (6,551), Madhubala – Ek Ishq Ek Junoon scored 4,743 TVTs (4,990) and Uttaran reported 3,464 TVTs (4,140). Comedy Nights with Kapil reported 6,804 TVTs (7,244).

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Zee TV’s fictional offering Qubool Hai saw a drop and scored 5,511 TVTs (6,340). Pavitra Rishta generated 4,421 TVTs (4,733). Sapne Suhane Ladakpan Ke notched up and scored 5,343 TVTs (5,035). The channel’s historical show Jodha Akbar maintains its stability and scored 8,027 TVTs (8,025). Drama series Do Dil Bandhe Ek Dori Se registered 4,675 TVTs (4,612). Its new dance reality DID – Dance ka Tashan took its tally to 4,088 TVTs (5,021) on a Saturday and 4,290 on a Sunday.

 

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Fourth placed, Life OK’s top mythological series Mahadev scored 3,623 TVTs (3,588). Do Dil Ek Jaan stood at 1,725 TVTs (1,801), Savdhan India rated 2,563 TVTs (2,300), Shapath generated 3,729 TVTs (3,988). Ek Boond Ishq propped up this week taking its tally to 2,351 TVTs (2,029).

 

Fifth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,096 TVTs (7,276). Chidiya Ghar saw a marginal rise as it rated 3,176 TVTs (3,045). Lapataganj reported 2,015 TVTs (2,066). Baalveer registered 2,835 TVTs (2,605). Other fictional shows witnessed marginal rise and fall as well.

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Sixth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 5,505 TVTs (5,070), Crime Petrol registered 4,789 TVTs (6,415). The channel’s historical show Maharana Pratap generated 2,840 TVTs (3,266). KBC lost its score and only garnered 5,176 TVTs (6,134). Comedy Circus earned 3,505 TVTs (3,092). Other fiction shows either held on to their viewership or dipped marginally during the week.

 

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In the movie channel genre, Zee Cinema reported 201,334 GVTs (187,397); Star Gold witnessed a slight rise to 183,757 GVTs (177,380) and Movies OK notched up taking its tally to 107,863 GVTs (96,047). On the other hand, &pictures garnered 67,942 GVTs (67,480) and Max scored 207,046 GVTs (210,021).
Let’s see what’s in store for the channels in the coming weeks.
 

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Brands

Safex Group appoints Richa Malhotra as group chief financial officer

Former Standard Chartered executive to steer finance

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NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.

In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.

A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.

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Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.

Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.

Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.

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The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.

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