MAM
TAM wk 39: Sab and Life OK highest gainers
MUMBAI: The TAM TV ratings for week 39 are out and it seems to tell the same story. There is no change in the top three positions even as the war continues.
Sab, a sister channel of Sony Entertainment Television, is the highest gainer this week with 331,772 GVTs (289,471) at number five, followed by Life OK, the next highest gainer with 334,306 GVTs (313,138) at number four spot.
Other GECs have witnessed a drop in their ratings. Star Plus manages to stay on top with 506,317 GVTs (534,590) while Colors maintains its number two position with 458,409 GVTs (479,892). Zee TV too saw a fall this week and holds its number three spot with 384,111 GVTs (413,707).
Sony slips to number six spot with 286,083 GVTs (327,089). Sahara One is at the bottom of the list with 26,838 GVTs (26,495).
Coming back to the GEC leader, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,614 TVTs (9,819). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,328 TVTs (6,587). Pyar Ka Dard Hai reported 7,191 TVTs (7,342). Saathiya witnessed a rise and registered 7,101 TVTs (6,456). New epic series Mahabharat witnessed a drop in its second week with 5,518 TVTs (6,356).
Second placed, Color’s much hyped reality show Bigg Boss seven witnessed a drop with 4,811 TVTs (5,080) this week. Long running fiction series Balika Vadhu saw a massive rise and rated 7,797 TVTs (6,551), Madhubala – Ek Ishq Ek Junoon scored 4,743 TVTs (4,990) and Uttaran reported 3,464 TVTs (4,140). Comedy Nights with Kapil reported 6,804 TVTs (7,244).
Zee TV’s fictional offering Qubool Hai saw a drop and scored 5,511 TVTs (6,340). Pavitra Rishta generated 4,421 TVTs (4,733). Sapne Suhane Ladakpan Ke notched up and scored 5,343 TVTs (5,035). The channel’s historical show Jodha Akbar maintains its stability and scored 8,027 TVTs (8,025). Drama series Do Dil Bandhe Ek Dori Se registered 4,675 TVTs (4,612). Its new dance reality DID – Dance ka Tashan took its tally to 4,088 TVTs (5,021) on a Saturday and 4,290 on a Sunday.
Fourth placed, Life OK’s top mythological series Mahadev scored 3,623 TVTs (3,588). Do Dil Ek Jaan stood at 1,725 TVTs (1,801), Savdhan India rated 2,563 TVTs (2,300), Shapath generated 3,729 TVTs (3,988). Ek Boond Ishq propped up this week taking its tally to 2,351 TVTs (2,029).
Fifth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,096 TVTs (7,276). Chidiya Ghar saw a marginal rise as it rated 3,176 TVTs (3,045). Lapataganj reported 2,015 TVTs (2,066). Baalveer registered 2,835 TVTs (2,605). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 5,505 TVTs (5,070), Crime Petrol registered 4,789 TVTs (6,415). The channel’s historical show Maharana Pratap generated 2,840 TVTs (3,266). KBC lost its score and only garnered 5,176 TVTs (6,134). Comedy Circus earned 3,505 TVTs (3,092). Other fiction shows either held on to their viewership or dipped marginally during the week.
In the movie channel genre, Zee Cinema reported 201,334 GVTs (187,397); Star Gold witnessed a slight rise to 183,757 GVTs (177,380) and Movies OK notched up taking its tally to 107,863 GVTs (96,047). On the other hand, &pictures garnered 67,942 GVTs (67,480) and Max scored 207,046 GVTs (210,021).
Let’s see what’s in store for the channels in the coming weeks.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
