MAM
TAM week 42: Zee packs a punch, now at No 2
MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves down to number three with 384,496 GVTs (407,337).
With a huge rise, Star Plus continues to be the GEC leader with 517,048 GVTs (464,989). Sab,which was at number six position last week, notched up with 319,214 GVTs (291,781) going back to number four. Life OK ranks fifth this week with 316,904 GVTs (344,750). Sony goes back to six once again with 292,327 GVTs (313,411). Sahara One continues to be at the bottom of the chart with 32,081 GVTs (33,705).
Coming back to the chart topper, Star Plus’s fiction shows have seen a good amount viewership. Thus, its popular show Diya aur Baati Hum scored 9,981 TVTs (9,243), Yeh Rishta Kya Kehlata Hai reported 6,819 TVTs (6,032), Pyar Ka Dard Hai generated 6,878 TVTs (6,250) and Saathiya registered 7,007 TVTs (6,314). Epic series Mahabharat too witnessed a rise and scored 4,815 TVTs (4,523). On 20 October, the channel aired Hindi feature film Bhag Milkha Bhag 4,702 TVTs.
Second placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,412 TVTs (5,676). Pavitra Rishta generated 4,736 TVTs (4,196). Sapne Suhane Ladakpan Ke secured 4,660 TVTs (5,085). The channel’s historical show Jodha Akbar noted 8,551 TVTs (8,777). Drama series Do Dil Bandhe Ek Dori Se registered 4,726 TVTs (5,104). On 19 October, its dance reality DID – Dance ka Tashan aired its finale taking its tally to 4,572 TVTs.
Third placed, Colors long running fiction series Balika Vadhu saw a drop in its ratings and marked 5,767 TVTs (6,624), Madhubala – Ek Ishq Ek Junoon scored 4,230 TVTs (4,157) and Uttaran reported 3,663 TVTs (3,252). Comedy Nights with Kapil lost its viewership and registered 5,228 TVTs (6,518). Much hyped reality show 24 witnessed a slight rise and scored 2,776 TVTs (2,625).
Fourth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,224 TVTs (6,945). Chidiya Ghar saw a rise and rated 3,386 TVTs (3,096). Lapataganj reported 2,189 TVTs (2,090) and Baalveer registered 2,750 TVTs (2,600). It was a roller-coaster ride for other fictional shows as well.
Fifth placed, Life OK’s top mythological series Mahadev scored 3,316 TVTs (3,416). Do Dil Ek Jaan stood at 1,711 (1,669), Savdhan India rated 2,563 TVTs (2,566). Shapath generated 3,460 TVTs (3,470). Ek Boond Ishq noted 2,673 TVTs (2,551).
Sixth placed, Sony’s long running crime series CID witnessed a drop and recorded 3,229 TVTs (5,292), Crime Petrol too saw a drop and registered 2,940 TVTs (3,423). The channel’s historical show Maharana Pratap generated 2,680 TVTs (2,772). KBC garnered 3,796 TVTs (3,960). New reality series The Bachelorette India stood at 1,875 TVTs (1,888). Other fiction shows either held on to their viewership or dipped marginally during the week.
In the movie channel genre, Zee Cinema reported 205,828 GVTs (196,371); Star Gold witnessed a fall and registered 179,697 GVTs (192,339) and Movies OK scored 116,200 GVTs (115,017). On the other hand, &pictures garnered 64,687 GVTs (62,839), Zee Anmol notched up and rated 52,080 GVTs (47,173) and Max scored 199,906 GVTs (177,170).
Let’s see what’s in store for the channels in the coming weeks.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
