MAM
TAM week 40: Most reality shows fire simmers down
MUMBAI: In week 40 of TAM TV ratings, reality shows have gone for a toss. Not all, but most of the non-fiction shows have seen a drop in its ratings. But that has not affected the entire channel’s portfolio.
This week the spotlight was on Colors’ much talked about reality series 24. The show has garnered 3,134 TVT’s on Saturday and Sunday. Launched on 4 October, the non-fiction reality show has got positive response in the metros. The Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show.
This week saw Sony being the highest gainer taking its tally to 323,337 GVTs (286,083) and occupying the fifth position. Zee TV was the next highest gainer with 415,793 GVTs (384,111) holding the number three slot.
Star Plus retained its number one position with 501,683 GVTs (506,317). Life OK is at number four position with 347,291 GVTs (334,306). Sab has reported with 317,170 GVTs (331,772). Sahara One continues to be at the bottom of the GEC chart with 33,222 GVTs (26,838).
Back to the top charter, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,911 TVTs (9,614). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its ratings and scored 7,614 TVTs (6,328). Pyar Ka Dard Hai reported 7,708 TVTs (7,191). Saathiya witnessed a rise and registered 7,237 TVTs (7,101). Epic series Mahabharat witnessed a drop in its third week with 4,909 TVTs (5,518).
Second placed, Colors much hyped reality show Bigg Boss seven reported 4,835 TVTs (4,811) this week. Long running fiction series Balika Vadhu saw a drop in its ratings and marked 6,759 TVTs (7,797), Madhubala – Ek Ishq Ek Junoon scored 4,519 TVTs (4,743) and Uttaran reported 4,056 TVTs (3,464). Comedy Nights with Kapil reported 4,462 TVTs (6,804). The channel aired twice a day, Hindi feature film Raanjhanaa that garnered 4,493 TVTs and 3,400 TVTs respectively.
Third placed, Zee TV’s fictional offering Qubool Hai saw a rise and scored 6,003 TVTs (5,511). Pavitra Rishta generated 4,646 TVTs (4,421). Sapne Suhane Ladakpan Ke notched up and scored 6,490 TVTs (5,343). The channel’s historical show Jodha Akbar is working wonders for the channel with its strong storyline and reported 9,337 TVTs (8,027). Drama series Do Dil Bandhe Ek Dori Se registered 5,696 TVTs (4,675). Its dance reality DID – Dance ka Tashan took its tally to 3,870 TVTs (4,088) on a Saturday and 3,707 TVTs (4,290) on a Sunday.
Fourth placed, Life OK’s top mythological series Mahadev scored notched up and scored 4,009 TVTs (3,623). Do Dil Ek Jaan stood at 1,884 TVTs (1,725), Savdhan India rated 2,479 TVTs (2,563), Shapath generated 3,637 TVTs (3,729). Ek Boond Ishq propped up this week taking its tally to 2,635 TVTs (2,351).
Fifth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 7,048 TVTs (5,505), Crime Petrol saw a drop and registered 3,882 TVTs (4,789). The channel’s historical show Maharana Pratap generated 3,057 TVTs (2,840). KBC lost its score and only garnered 3,911 TVTs (5,176). Other fiction shows either held on to their viewership or dipped marginally during the week.
Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,489 TVTs (8,096). Chidiya Ghar saw a rise as it rated 3,817 TVTs (3,176). Lapataganj reported 2,380 TVTs (2,015). Baalveer registered 2,925 TVTs (2,835). Other fictional shows witnessed marginal rise and fall as well.
In the movie channel genre, Zee Cinema reported 198,401 GVTs (201,334); Star Gold witnessed a slight drop to 174,671 GVTs (183,757) and Movies OK notched up taking its tally to 126,462 GVTs (107,863). On the other hand, &pictures garnered 61,530 TVTs (67,942), Zee Anmol rated 38,080 GVTs and Max scored 220,318 GVTs (207,046).
Let’s see what’s in store for the channels in the coming weeks.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
