Brands
TAM report: LIC of India ascended to second position in Jul-Sept’23
Mumbai: TAM AdEx India has released a quarterly advertising report on radio for Jul-Sept’23.
Ad volumes during Apr-Jun’23 and Jul-Sept’23 have witnessed growth of four per cent and six per cent respectively compared to Jan-Mar’23. Also, Jul-Sept’23 observed growth in ad volumes by seven per cent on radio advertising compared to Jul-Sept’22.
The services sector retained its first position with 34 per cent share of ad volumes during Jul-Sept’23 over Apr-Jun’23 on radio advertising. The top 10 sectors collectively added 89 per cent share of ad volumes in Jul-Sept’23. The education sector descended to sixth position with six per cent share of ad volumes compared to second position in Apr-Jun’23.
Properties/real estates and hospital/clinics retained their first and second positions during Jul-Sept’23 over Apr-Jun’23 on radio advertising. Life insurance and ret cars were new entrants in the top 10 list of categories in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together accounted for 53 per cent share of ad volumes on radio advertising during Jul-Sept’23.
During Jul-Sept’23, the top 10 advertisers together covered 15 per cent share of ad volumes on radio advertising. LIC of India ascended to second position in Jul-Sept’23 compared to its sixth position in Apr-Jun’23. Union Bank of India, Patanjali Ayurved and Tata Motors entered the top 10 list of advertisers in Jul-Sept’23 over Apr-Jun’23. 2.9k plus exclusive advertisers were present during Jul-Sept’23 compared to Apr-Jun’23.
Kedia Sezasthan and Vimal Pan Masala retained their first and second positions in Jul-Sept’23 over Apr-Jun’23 on radio advertising. Out of the top 10 brands present in Jul-Sept’23, two of them belonged to Life Insurance Corporation of India. Magics Hair Care was an exclusive brand that entered the top 10 brand list and secured seventh position in Jul-Sept’23 over Apr-Jun’23.
Properties/real estates among categories witnessed highest increase in Ad secondages with growth of 25 per cent followed by cars with 55 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, computer printers category witnessed the highest growth percentage among the top 10, i.e. 180 times in Jul-Sept’23.
Compared to Apr-Jun’23, Gujarat and Maharashtra retained their first and second positions with 20 per cent and 17 per cent share of ad volumes respectively in Jul-Sept’23. Top five states together contributed 67 per cent share of ad volumes in Jul-Sept’23. Jaipur retained its first position with 11 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 cities together covered 70 per cent share of ad volumes in Jul-Sept’23.
The evening was the most preferred time band on radio followed by morning and afternoon time bands on radio advertising. Evening & morning time bands together added 69 per cent share of ad volumes.
Ad commercials with 20-40 seconds was most preferred for advertising on radio during both the periods Jul-Sept’23 & Jul-Sept’22. Together, 20-40 seconds and <20 seconds ad size added 94 per cent share of ad volumes on radio advertising.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
