Brands
TAM report: Kia Seltos entered the top 10 list of brands in Jul-Sept’23
Mumbai: TAM AdEx India has released a quarterly advertising report on print for Jul-Sept’23.
Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23. However, from Jul-Sept’23, there was a two per cent decline in ad space compared to Jan-Mar’23. Additionally, during Jul-Sept’23, there was an 11 per cent reduction in ad space compared to the same period in 2022 for print advertising.
The services sector claimed the top spot, capturing a 16 per cent share of ad space in Jul-Sept’23, surpassing its position in Apr-Jun’23. Computers emerged as the sole newcomer in the top 10 sectors, securing a two per cent share of ad space in Jul-Sept’23 compared to the previous quarter. Together, the top 10 sectors added 82 per cent share of ad space in Jul-Sept’23.
During Jul-Sept’23, coaching/competitive exam centre descended to ninth position with a three per cent share of ad space compared to its first position in Apr-Jun’23. Whereas, in Jul-Sept’23, public issues ascended to fourth position with five per cent share of ad space compared to its tenth position in Apr-Jun’23. Additionally, the top 10 categories collectively added 44 per cent share of ad space in Jul-Sept’23.
Maruti Suzuki India was the leading advertiser during Jan-Mar’23 and Apr-Jun’23. During Jul-Sept’23, the top 10 advertisers together covered 13 per cent share of ad space. SBS Biotech ascended to first position in Jul-Sept’23 compared to its second position in Apr-Jun’23. 38k plus exclusive advertisers were present in Jul-Sept’23 compared to Apr-Jun’23.
Kia Seltos entered the top 10 list of brands in Jul-Sept’23 and secured first position compared to its 78th position in Apr-Jun’23. 47k+ Exclusive Brands were present during Jul-Sept’23 compared to Apr-Jun’23. Patanjali Divya OTC Products was an exclusive brand in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 brands covered six per cent share of ad space in Jul-Sept’23.
Public issues among categories witnessed highest increase in ad seconds with twofold growth followed by cars with 29 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, the corporate-IT category witnessed the highest growth percentage among the top 10 i.e. four times in Jul-Sept’23.
Sales promotion advertising covered 29 per cent share of ad space in Print during Jul-Sept’23. Among sales promotions, multiple promotion secured first position with 52 per cent share of ad space followed by discount
promotion with 34 per cent share. The top two promotions covered 86 per cent share of ad space during Jul-Sept’23.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
