Brands
TAM report: Food & Beverages retained its top position compared to Apr-Jun’23
Mumbai: TAM India has released a quarterly advertising report on television for Jul-Sept’23.
Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.
Food & Beverages retained its top position compared to Apr-Jun’23; auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.
The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages and shampoos observed positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.
Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14 and 13 positions respectively in Apr-Jun’23.
In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.
Milk beverages saw the highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.
Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
