MAM
TAM India’s strategy research paper wins at WAM 2005 conference
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM conference in Montreal.
Competing in the category of “Branded Entertainment & Sponsorships,” Tam beat presentations from Mindshare (Canada), OMD (USA), CTV (Canada), ABC Television (USA), iTVX (USA) and IAG (USA).
With this win, Tam also qualifies for the John & Mary Goodyear Award in ‘Global Research Excellence’ to be announced in December this year.
The paper, presented by Tam Media vice president Atul Phadnis, demonstrated a newly developed technique of evaluating sponsorships, product placements and branded entertainment on television by using five different researches.
WAM or Worldwide Audience Measurement conference is the largest broadcast research conference. Held jointly by ESOMAR (Netherlands) and the ARF (USA), it has more than 40 countries participating with delegate strength of 400-plus.
Tam this year had been invited to present three papers at WAM. The next one being presented by the TAM S-Group team of Amogh Dusad and Atul Phadnis is on 23 June and relates to evaluating new programme launches that use a multi-media blitz in their promotions.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
