MAM
TAM India’s strategy research paper wins at WAM 2005 conference
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM conference in Montreal.
Competing in the category of “Branded Entertainment & Sponsorships,” Tam beat presentations from Mindshare (Canada), OMD (USA), CTV (Canada), ABC Television (USA), iTVX (USA) and IAG (USA).
With this win, Tam also qualifies for the John & Mary Goodyear Award in ‘Global Research Excellence’ to be announced in December this year.
The paper, presented by Tam Media vice president Atul Phadnis, demonstrated a newly developed technique of evaluating sponsorships, product placements and branded entertainment on television by using five different researches.
WAM or Worldwide Audience Measurement conference is the largest broadcast research conference. Held jointly by ESOMAR (Netherlands) and the ARF (USA), it has more than 40 countries participating with delegate strength of 400-plus.
Tam this year had been invited to present three papers at WAM. The next one being presented by the TAM S-Group team of Amogh Dusad and Atul Phadnis is on 23 June and relates to evaluating new programme launches that use a multi-media blitz in their promotions.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
