Brands
TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio
Mumbai: TAM AdEx India has released a radio advertising quarterly report for Jan-Mar’24. TAM AdEx monitors more than 110 radio stations (In association with RCS India).
On radio, ad volumes/station witnessed the growth of seven per cent during Jan-Mar’24 compared to Jan-Mar’22. But, ad volumes/station of Jan-Mar’23 remained unchanged compared to Jan-Mar’22.
Compared to Jan-Mar’23, services, banking/finance/investment and auto continued to dominate the top three positions in Jan-Mar’24. Household products entered the top 10 sectors during Jan-Mar’24 over Jan-Mar’23. Together, the top 10 sectors had a combined share of 88 per cent.
Top 10 advertisers contributed to 14 per cent share of ad volumes on radio. More than 4K advertisers were present on radio during Jan-Mar’24 among which Life Insurance Corporation of India was leading the list. Additionally, LIC of India, LIC Housing Finance and Maruti Suzuki India continued to be the top three advertisers during Jan-Mar’24 over Jan-Mar’23. Out of the top 10 advertisers, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23.
The top 10 brands contributed nine per cent share of radio ad volumes. LIC Housing Finance was the top brand for advertising on radio during Jan-Mar’24. Among the top 10 brands present in Jan-Mar’24, three of them were new brands and five of them were new entrants compared to Jan-Mar’23.
Properties/real estate was the top growing category in terms of increase in ad secondages followed by cars in Jan-Mar’24 compared to Jan-Mar’23.
2.5k plus advertisers & 3.3k plus brands were exclusively present in Jan-Mar’24. Astral and LIC Jeevan Utsav were the top exclusive advertisers and brand on radio during Jan-Mar’24 over Jan-Mar’23.
During Jan-Mar’24, Gujarat was the leading state with 19 per cent share of ad volumes, closely followed by Maharashtra with 18 per cent share. The top five states accounted for 65 per cent of total ad volumes. In cities, Jaipur secured the top position with a nine per cent share of ad volumes in Jan-Mar’24. Also, the top 10 cities added 68 per cent share of ad volumes.
Evening was the most preferred time band on the radio followed by morning and afternoon time bands. Evening & morning time bands together added 69 per cent share of ad volumes.
Ad commercials with 20-40 secs was most preferred for advertising on radio during Jan-Mar’24 & Jan-Mar’23.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
