Ad Campaigns
TAM AdEx report: Digital witnessed an increase in ad impressions by 33% in Jan-Jun’23
Mumbai: TAM AdEx India has recently released its half-yearly report (for the period Jan – Jun’ 23) on digital advertising.
The report brings out that the digital medium witnessed an increase in ad impressions by 33 per cent in Jan-Jun’23 compared to Jan-Jun’21. Also, Jan-Jun’22 witnessed a significant surge of 47 per cent compared to Jan-Jun’21.
Amongst the leading sectors, the services sector retained the top position with 46 per cent share of ad impressions during Jan-Jun’23 compared to Jan-Jun’22. The top two sectors (services and education) together added 54 per cent share of ad impressions on digital. Personal accessories and textiles/clothing were the only two new entrants in the top 10 list of sectors.
As per the report, out of the leading categories, seven out of the top 10 categories were from the services sector. Ecom-online Shopping was the leading category with seven per cent share of ad impressions during Jan-Jun’23. Multiple courses and cars were the new entrants in the top 10 categories during Jan-Jun’23 compared to Jan-Jun’22. The top 10 categories together accounted for 41 per cent share of digital ad impressions.
From a list of the top 10 exclusive and common advertisers between digital and TV mediums during Jan – Jun’23, Grammarly Inc. was the leading exclusive advertiser. There were 59k+ exclusive advertisers present in digital and 1800+ common advertisers between TV and digital mediums during Jan-Jun’23.
The report states that among the top growing categories, 240+ categories registered positive growth. Based on the difference in ad impression, ecom-online shopping leads the list of top 10 growing categories in Jan-Jun’23 over Jan-Jun’22. In terms of growth per cent, the rental services category witnessed the highest per cent growth among the top 10 i.e. 47 times followed by energy drink and hosiery with 46 times and eight times, respectively.
As per the list of leading web publishers and apps, YouTube (21 per cent) was the top web publisher in terms of ad impressions, followed by Aajtak.in (eight per cent) during Jan-Jun’23 compared to Jan-Jun’22. Whereas, YouTube & YouTube Music lead the list of top 10 apps in Jan-Jun’23.
From the leading digital platforms and transaction methods for digital advertising during Jan-Jun’23, mobile display was the leading digital platform with 28 per cent share of ad impressions, followed by in-app display with 23 per cent share. Programmatic was the most popular method for promoting ads on digital platforms, accounting for 63 per cent of total ad impressions, followed by the ad network method with 18 per cent share in Jan-Jun’23.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
