Brands
TAM AdEx: A pixelated view into digital advertising trends for 2023
Mumbai: TAM AdEx India has released a report on digital advertising trends for 2023.
Ad impressions on digital medium increased by almost four times in 2023 over 2019. Also, 2021 and 2022 witnessed massive growth two folds and three times in terms of ad impressions respectively over 2019. Compared to 2022, there was increase in ad impressions by 31 per cent in 2023 on digital medium. In quarterly trends, Q’4 of 2023 observed a significant growth of 71 per cent compared to Q’1 of 2023. Additionally, both Q’2 & Q’3 of 2023 witnessed growth in ad impressions by 60 per cent & 43 per cent respectively over Q’1 of 2023.
The highest share of digital ad impressions was observed in Nov’23 i.e. 11.5 per cent. Whereas, Feb’23 had the lowest ad impression share of 5.4 per cent.
Both services and computers sectors retained their first and second positions during 2023 over 2022. During 2023, telecom products and corporate/brand image were the new entrants compared to 2022 in the top sectors and secured seventh & ninth positions respectively. The top two sectors added more than 55 per cent share of ad impressions on digital medium.
Ecom-media/entertainment/social media was the leading category with 11 per cent share of ad impressions in 2023. Corporate IT and cellular phones-smart phones were the new entrants in top categories in 2023 over 2022. Together, the top 10 categories added 48 per cent share of ad impressions.
Amazon Online India maintained its first position in the top advertisers list during 2023 over 2022. In 2023, Google descended to sixth position compared to its second position in 2022. More than 99K advertisers were present on digital medium during 2023. The top 10 advertisers contributed
16 per cent share of ad impressions in digital.
Amazon.in ascended to first position and became the leading brand in 2023 compared to its third position in 2022. SquareX.Com was an exclusive brand in 2023 and secured eighth position compared to 2022. Out of the top 10 brands present in 2023, five of them were new entrants. Among the top brands, three of them belonged to Amazon Online India. The top 10 brands contributed 12 per cent share of digital ad impressions.
In terms of the highest increase in ad impressions, ecom-other services category topped with 90 per cent increase in 2023 compared to 2022 followed by ecom-media/entertainment/social media with 57 per cent increase.
58 K plus advertisers exclusively publicized during 2023 compared to 2022. SquareX was the top exclusive advertiser in 2023 on digital medium.
Among web publishers, Twitter.com had the highest share of ad impressions of 31 per cent in 2023. During 2023, the top five web publishers had 25 per cent share of ad impressions.
Twitter Display topped with 31 per cent of digital ad impressions during 2023 followed by In APP Display on second position with 17 per cent share. Programmatic was the most popular method for promoting ads on digital platforms, accounting for 78 per cent of total ad impressions, followed by ad network method with 11 per cent share in 2023.
Video ads grabbed the highest impressions (33 per cent) on digital, followed by single image ads with 29 per cent share.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
