Ad Campaigns
Tally launches #StartsWithOne campaign
Mumbai: Tally Solutions, has launched the #StartsWithOne campaign, sharing inspiring tales from India’s growing Micro, Small, and Medium (MSME) businesses. Launched amidst the ongoing fourth edition of their flagship annual property ‘MSME Honours’, Tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.
The #StartsWithOne campaign spans across two months featuring 20 inspiring stories of MSME owners who have won previous editions of Tally’s MSME Honors. #StartsWithOne is an ongoing effort which will recognize and celebrate winners of MSME Honours from previous and current editions on various digital platforms.
Commenting on this initiative, Tally Solutions CMO Jayati Singh said, “The #StartsWithOne campaign is more than just a storytelling initiative; it is an effort to build a strong community of inspired and motivated MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these inspiring stories will encourage more MSMEs to share their journey at MSME Honors 2024 which has received a phenomenal response with over 16,000 nominations”.
Artistically curated by Mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails motivating journeys of emerging MSME owners, diving deep into their professional milestones as well as their personal journeys in driving innovation, excellence, and growth.
Speaking about the campaign, Great Mountain Picturehouse owner & director Abhishek Lamba said, “Our main objective, as a creative organisation was to create an invigorating visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through meticulous story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The AD films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.”
The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s extensive customer and partner network, reaching over 5 million people nationwide. Some of the inspiring stories that have gone live: Launch video, Furn Bamboo Pvt Ltd, BeepKart
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
