MAM
Taj TV appoints Tower Sports for ad & distribution sales in Pakistan
MUMBAI: Taj TV has appointed Tower Sports Pvt Ltd as an advertising and distribution sales agent in Pakistan.
Tower’s sales team will be required to build upon the growth of Ten Sports’ business in Pakistan. They have in fact commenced their advertising sales efforts with the Pakistan tour of South Africa, to be broadcast live on Ten Sports on the Pakistan beam from 11 January, informs an official release.
Cricket on the channel in Pakistan in 2007 includes the South African tour to Pakistan and the Pakistan tour to South Africa as well as the England tour to Sri Lanka. In 2007, the channel will also broadcast the Champions Trophy hockey, the Champions League football, US Open Tennis, the USPGA golf tour and WWE wrestling every day of the year.
2007 will also see the launch of a series of programmes by Ten Sports for the Pakistani audience. This includes a regular cricket show and a series based on great Pakistani cricket performances of the past, as the channel looks to build on its ratings lead in the country.
“Over the past 4 years Ten Sports has built up a significant leadership position in the sports channel space in Pakistan. Bringing all of our operations under one roof in Tower Sports was a logical step in order to serve our clients better and take our business to the next level” commented Taj TV/ Ten Sports CEO Chris McDonald.
Tower Sports operates two full service offices (Lahore and Karachi), which offer tailor made advertising opportunities to its roster of clients and develop local programming initiatives. This is in addition to the sale of Ten Sports to cable operators, which Tower Sports has handled since the middle of last year. The operations are headed by Faraz Ansari, who was previously head of ad sales for Pakistan general entertainment channel TV One, adds the release.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
