MAM
Tag Heuer renews contract with Shah Rukh Khan
MUMBAI: Tag Heuer has renewed its contract with Shah Rukh Khan who has been the ambassador for the watch brand from 2003.
“Shah Rukh Khan‘s personality almost mirrors the Tag Heuer brand values. Over the years, Shah Rukh Khan and the Tag Heuer team have developed a good rapport and it is with great pleasure that we announce an extension of this relationship. We look forward to an enduring and even more successful association,” said Tag Heuer president and CEO Jean-Christophe Babin. Added Shah Rukh Khan, “It‘s been great honor to be associated with TAG Heuer. We will as a team, continue to strive for excellence, precision and perfection in times to come.” Additionally, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2. Besides having appeared in the brand‘s advertising campaigns, Shah Rukh Khan supports Tag Heuer in its special events such as the Tag Heuer Precision Golf Tournament and the Tag Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
