MAM
Taco Bell launches ‘Best at the Best Prices’ campaign
NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.
Each item on the ‘Best Of Bell’ menu is priced at just Rs 59 (for vegetarian variants) and Rs 69 (for non-vegetarian variants). The brand’s endeavour through this new launch is to ‘Break Food Monotony’ by democratising Mexican cuisine and offering value to its consumers. Right from the Fiesta Taco, Burrito Roll and Mini Quesadilla, to the Mexi Wrap, Cheesy Roll-Up and Churros ‘N Chocolate dessert, the exclusive menu offers a complete variety and gives consumers a chance to try out the brand’s best offerings at never-before prices.
Building on the proposition of ‘The Best at Best Prices’, the brand has launched the #BestofBell campaign across its social media handles. Revolving around an auction that takes a bizarre turn of events, the campaign highlights Taco Bell’s delicious menu offerings at irresistible prices.
Taco Bell’s master franchise partner Burman Hospitality Private Ltd director Gaurav Burman said, “Consumers in India are known for being experimentative, especially Taco Bell fans – we believe our customers enjoy trying new flavours, and recipes. This trend has grown significantly in the last few months as we have been forced to spend most of our time at home and have been yearning to try innovative foods. Taco Bell has conducted extensive research, as a result we are delighted to introduce the ‘Best of Bell’ menu, which gives consumers the opportunity to try an array of Taco Bell favourites at unbelievably affordable prices.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
