MAM
Taco Bell launches ‘Best at the Best Prices’ campaign
NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.
Each item on the ‘Best Of Bell’ menu is priced at just Rs 59 (for vegetarian variants) and Rs 69 (for non-vegetarian variants). The brand’s endeavour through this new launch is to ‘Break Food Monotony’ by democratising Mexican cuisine and offering value to its consumers. Right from the Fiesta Taco, Burrito Roll and Mini Quesadilla, to the Mexi Wrap, Cheesy Roll-Up and Churros ‘N Chocolate dessert, the exclusive menu offers a complete variety and gives consumers a chance to try out the brand’s best offerings at never-before prices.
Building on the proposition of ‘The Best at Best Prices’, the brand has launched the #BestofBell campaign across its social media handles. Revolving around an auction that takes a bizarre turn of events, the campaign highlights Taco Bell’s delicious menu offerings at irresistible prices.
Taco Bell’s master franchise partner Burman Hospitality Private Ltd director Gaurav Burman said, “Consumers in India are known for being experimentative, especially Taco Bell fans – we believe our customers enjoy trying new flavours, and recipes. This trend has grown significantly in the last few months as we have been forced to spend most of our time at home and have been yearning to try innovative foods. Taco Bell has conducted extensive research, as a result we are delighted to introduce the ‘Best of Bell’ menu, which gives consumers the opportunity to try an array of Taco Bell favourites at unbelievably affordable prices.”
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
