Ad Campaigns
Taco Bell India’s newly launched Naked Veggie Taco is the perfect way to #GetNaked
Mumbai: Taco Bell, the world’s leading Mexican-inspired restaurant brand, has introduced Naked Veggie Taco – a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco. Encouraging consumers to #GetNaked, the brand has is also launching a digital campaign to highlight the family of Naked taco offerings.
The new Naked Veggie Taco has a shell made entirely out of plant-based protein. A crusted and spice coated protein patty, its fried shell is made up of peas, corn, and nutritious soya. Layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo – a tangy tomato and onion mix- along with the goodness of the two-cheese blend makes it a craveable combination. The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199.
Emboldening the customers to #GetNaked, Taco Bell India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively. The brand has also released a digital film on its social media platforms that showcases the tantalizing creations and gives viewers a mouthwatering glimpse of both offerings. To echo the messaging of the campaign, Taco Bell India will also partner with popular content creators and encourage taco lovers across the country to try these flavorfully fetching menu items.
Commenting on the introduction of this new offering, Gaurav Burman, director of Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products. We worked hard to create a vegetarian option that was as delicious, nutritious, and unique as our Naked Chicken Taco. I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
