Brands
Tablez to launch US-based Build-A-Bear in India
MUMBAI: Tablez India rings in the New Year with the announcement of a partnership with the US-based Build-A-Bear, a global experiential retailer offering innovation and technology for guests to make their own customised stuffed animals. Build-a-Bear aims to reach as many as 9 million households in the top 15 cities in India by 2025.
Tablez shared in a press release that besides standalone stores, shop-in-shop formats of Build-A-Bear would be launched within Toys“R”Us as part of Tablez, the retail arm of LuLu Group International.
Tablez MD Adeeb Ahamed said, “The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to bring it to India. We believe that children who come to our stores will be able to enjoy a different shopping experience that includes participation in creating stuffed animals of their own choice.”
He also added, "At Tablez, we are continuously striving to meet the increasing demand for high-quality specialty toys, and we look forward to opening more Build-A-Bear and Toys"R"Us stores across India, as our company continues to grow."
Build-A-Bear Workshop chief strategy officer Dorrie Krueger said, “We look forward to embarking on this new partnership with Tablez India and helping establish and grow the Build-A-Bear brand in this important global market. As our international franchise portfolio continues to expand, we are further assured that the hug of a teddy bear is understood in any language."
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
