Brands
Taapsee Pannu shares the Vogue Eyewear spotlight with Hailey Bieber
MUMBAI: While Hailey Bieber struts the style game for Vogue Eyewear in the US, it’s Bollywood’s own Taapsee Pannu turning heads in India for the same brand—bringing a dose of fierce femininity and panache to the eyewear giant’s campaigns.
The brand’s latest move pairs two women worlds apart, but equally influential. Hailey, the American It-girl, lends global glam with her co-designed collection, while Taapsee brings grit, grace, and a screen presence that commands attention. The “Keep Playing” campaign, fronted by Taapsee in India, is a visual treat that champions individuality and unapologetic self-expression—perfectly in sync with her reel and real-life persona.
For Vogue Eyewear, this isn’t just casting—it’s curation. In a market brimming with aspirants, Taapsee’s selection reflects more than star power. It signals global relevance, the ability to connect across cultures, and a narrative of bold, modern Indian femininity.
While comparisons with Hailey may be inevitable, this isn’t a face-off—it’s a fashion-forward celebration of two icons owning their corners of the globe. And for Taapsee, it’s another feather in a cap already brimming with critically-acclaimed roles and bold brand choices.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
