MAM
T-Series appoints Richa Vaidya as deputy gm
MUMBAI: T-Series has appointed Richa Vaidya as deputy general manager, music marketing, strengthening its creative leadership with a proven entertainment strategist.
Vaidya joins from JioHotstar, where she led award-winning campaigns for original web series, post-theatrical releases and non-fiction shows across television, digital and outdoor platforms.
A seasoned marketer with more than a decade in the entertainment business, she has previously held key roles at Yash Raj Films, Everymedia Technologies, and Balaji Telefilms, shaping digital and theatrical campaigns for major Hindi cinema releases.
At T-Series, Vaidya will oversee music marketing and brand strategy, driving engagement across platforms for one of India’s most powerful entertainment brands.
Her appointment marks a strategic move by T-Series to blend data-driven insights with creative storytelling, reinforcing its position at the forefront of India’s music and entertainment ecosystem.
MAM
Omnicom Advertising appoints Rohan Mehta as Chief Transformation Officer
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
MUMBAI: Rohan Mehta is about to transform the way Omnicom Advertising works – because when you’ve already turned a three-person startup into a 600-strong powerhouse, scaling an entire creative network is the next logical campaign. Omnicom Advertising has appointed Rohan Mehta as chief transformation officer, effective January 2026. In this pivotal group-level role, he will shape the capability architecture for one of India’s most influential creative collectives, integrating the strengths of Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka, and Mudra.
Mehta’s mandate is to convert individual agency excellence into a scalable, plug-and-play deployment model. This will make high-impact capabilities in Digital Media, Influencer Marketing, CRM, and emerging technologies easily accessible across the entire Omnicom network in India.
With a distinguished 17-year career in the digital and technology sectors, Mehta brings deep expertise to the role. He joins after a highly successful tenure as Founder and CEO of Kinnect (later FCB Kinnect), where he grew a bootstrapped three-person startup into a 600-strong, multi-award-winning agency. Earlier in his career, he honed his foundational skills in global IT infrastructure and service delivery at Allied Digital.
Mehta seamlessly blends technical rigour with creative innovation, making him ideally suited to lead Omnicom Advertising’s strategic transformation.
From building a digital agency from scratch to now unifying some of India’s biggest creative powerhouses, Rohan Mehta’s journey has been anything but ordinary. As he steps into this new role, he carries the rare ability to turn complex capabilities into simple, powerful solutions – exactly what a transforming advertising group needs in today’s fast-evolving market.
In an industry where change is the only constant, Omnicom has clearly decided it’s time to bring in a leader who doesn’t just adapt to transformation – he architects it.
