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T-Mobile, Sony announce global content deal
CALIFORNIA: T-Mobile and Sony Pictures Digital have announced an agreement for Sony Pictures Digital to deliver mobile entertainment and games services over t-zones, T-Mobile’s consumer portal.
The deal with T-Mobile is Sony Pictures Digital’s first global content partnership with a mobile operator and, covering Europe and the United States, is the largest mobile content deal undertaken by T-Mobile. The deal will enable users to download movie-related content including movie clips, screensavers, MMS pictures, theme tune polyphonic ring-tones, movie trailers and specially created Java games.
Nikesh Arora who is a member of the management board of T-Mobile International, responsible for data products and new business explains the strategy, “The mobile phone has become the window to an enhanced lifestyle. Entertainment will be one of the key drivers in taking data services to the mass market. T-Mobile has continuously believed in m-fun and the endorsement of large entertainment brands will only serve to accelerate the making of a new mobile market. With the movie industry worth in excess of $40bn dollars annually, content from movies will be a major feature in t-zones.”
Targeted at the download-savvy, m-generation (18 – 24 year olds), this Sony Pictures Digital content will provide a compelling user experience and drive the take-up of MMS handsets. Focused on delivering must-have content from new movies, mobile users will have wallpapers, screensavers and ringtones available for download from euro 1.49.
In addition, Sony Pictures Digital will be delivering Java games based on movies and TV shows with over 12 games to be made available on t-games including Stuart Little 2 and XXX, as well as titles from Sony Pictures Entertainment’s game show library including Wheel of Fortune and JEOPARDY! The deal provides significant potential revenue stream for T-Mobile and Sony Pictures Digital with downloadable games priced between euro 1.49 to euro 2.99.
The Sony Pictures Digital offering on t-zones will also include the ability to enter competitions for chances to win exclusive prizes including merchandise. This deal complements a series of content partnerships announced by T-Mobile, boasting 23 entertainment brands. This combination of content offerings, confirms T-Mobile’s leadership in the mobile data industry providing powerful content to some 10 million users. T-Mobile has six user-friendly channels of which three are dedicated to entertainment.
MAM
Dentsu revamps global leadership, names Takeshi Sano global CEO
New structure aims to sharpen execution, accelerate transformation and drive client growth
Tokyo: Dentsu Group has unveiled a sweeping global management shake-up, appointing Takeshi Sano as president & global ceo, effective March 27, 2026. The move is aimed at supercharging execution, driving client growth and accelerating the group’s transformation across 120 countries.
Sano, who currently serves as ceo, dentsu Japan and deputy global coo, has transformed Dentsu Inc. into an integrated growth partner, delivering 11 straight quarters of revenue growth and strong profits for two consecutive years. Since 2023, he has steered dentsu’s business transformation globally as BX ceo, dentsu, and strengthened Japanese client expansion overseas.
“To support the pace of our transformation and strengthen execution, dentsu will sharpen the distinctive value that sets us apart, positioning ourselves as a true growth partner from strategy through execution,” Sano said. “By creating momentum for clients, partners, people and society, we will reinforce trust and steadily enhance corporate value.”
Under the new management, the global coo and global president roles are being removed. Regional CEOs and practice presidents will now report directly to Sano, enabling faster decisions and tighter client alignment. A new global chief transformation officer and global chief corporate affairs officer have been appointed to accelerate enterprise initiatives and reinforce governance.
Yoshimasa Watahiki, currently Coo, dentsu Japan, steps up as director, representative executive officer, executive vice president and global chief corporate affairs officer. Shigeki Endo remains global cfo, bringing over 30 years of global finance expertise to the fore. Both, along with Sano, are slated for approval as directors at the March 27 shareholders’ meeting.
Other key appointments include: Beth Ann Kaminkow as ceo, dentsu Americas & chief global client officer; Andre Andrade, ceo, dentsu EMEA; Yuichi Toyoda, ceo, dentsu APAC; Will Swayne, global practice president – media & integrated solution; Pete Stein, global practice president – CXM; Yasuharu Sasaki, global chief creative officer; Miho Tanimoto, global chief HR officer; Noritaka Omi, global chief transformation officer; Jean Lin, global chief brand officer; Yoshiki Ishihara, global new ventures officer; Manus Wheeler, chief of staff; Jeremy Miller, global chief communications officer; Shirli Zelcer, chief data & technology officer.
Additionally, Toby Benjamin has been appointed as chief media officer at dentsu UK.
The shake-up comes as dentsu looks to accelerate its transformation, strengthen governance, and deliver measurable growth for clients worldwide. “By eliminating redundant layers and empowering leaders closest to clients, we can act faster, execute better and generate sustainable value,” Sano added.
Hiroshi Igarashi, Arinobu Soga and Giulio Malegori will step down from the global management team and take on advisory roles, marking a clean slate for the new executive leadership.
With a sharpened management engine, Dentsu is betting on speed, unity and client-centric execution to drive its next chapter of global growth.
