MAM
T-Mobile, Sony announce global content deal
CALIFORNIA: T-Mobile and Sony Pictures Digital have announced an agreement for Sony Pictures Digital to deliver mobile entertainment and games services over t-zones, T-Mobile’s consumer portal.
The deal with T-Mobile is Sony Pictures Digital’s first global content partnership with a mobile operator and, covering Europe and the United States, is the largest mobile content deal undertaken by T-Mobile. The deal will enable users to download movie-related content including movie clips, screensavers, MMS pictures, theme tune polyphonic ring-tones, movie trailers and specially created Java games.
Nikesh Arora who is a member of the management board of T-Mobile International, responsible for data products and new business explains the strategy, “The mobile phone has become the window to an enhanced lifestyle. Entertainment will be one of the key drivers in taking data services to the mass market. T-Mobile has continuously believed in m-fun and the endorsement of large entertainment brands will only serve to accelerate the making of a new mobile market. With the movie industry worth in excess of $40bn dollars annually, content from movies will be a major feature in t-zones.”
Targeted at the download-savvy, m-generation (18 – 24 year olds), this Sony Pictures Digital content will provide a compelling user experience and drive the take-up of MMS handsets. Focused on delivering must-have content from new movies, mobile users will have wallpapers, screensavers and ringtones available for download from euro 1.49.
In addition, Sony Pictures Digital will be delivering Java games based on movies and TV shows with over 12 games to be made available on t-games including Stuart Little 2 and XXX, as well as titles from Sony Pictures Entertainment’s game show library including Wheel of Fortune and JEOPARDY! The deal provides significant potential revenue stream for T-Mobile and Sony Pictures Digital with downloadable games priced between euro 1.49 to euro 2.99.
The Sony Pictures Digital offering on t-zones will also include the ability to enter competitions for chances to win exclusive prizes including merchandise. This deal complements a series of content partnerships announced by T-Mobile, boasting 23 entertainment brands. This combination of content offerings, confirms T-Mobile’s leadership in the mobile data industry providing powerful content to some 10 million users. T-Mobile has six user-friendly channels of which three are dedicated to entertainment.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
