Ad Campaigns
Syska celebrates Women’s Day with the ‘Styles You as You’ campaign
Mumbai: Syska, a brand in the personal care appliances category, has celebrated Women’s Day with a content-led campaign by By Design, focusing on the women’s range of products. The campaign is aimed at promoting awareness and consideration for Syska’s women’s personal care appliances range by using a combination of stylized illustrations and content that work both for the product and a woman’s persona.
The campaign, which will run on Facebook, Instagram, and Twitter, features grid views on Instagram with a series of posts that carry playful messages. The posts are intended to engage and entertain the target audience, using a slightly fun and funky approach that lends a very modern vibe to the Women’s Day communication.
In addition to the Instagram grid views, Syska will also run web banners on leading websites on 8 March to promote the campaign and its women’s range of personal care appliances. As part of the Women’s Day campaign, Syska is also running a contest on Instagram, where users can win a specially curated Syska hamper by decoding the names of world-class sporting champions who have made India proud.
Syska executive director Gurumukh Uttamchandani said, “I am pleased to announce that Syska has once again raised the bar for innovation and efficiency in the consumer electronics industry. As a company, we remain focused on staying at the forefront of technology and design, and we look forward to continuing to exceed the expectations of our customers in the years to come. We wanted to celebrate the spirit of women and By Design came up with a unique campaign which is focused around our tag line Styles you as you where we celebrate individuality of every woman.”
By Design founder & CCO Rahul Gupta said, “At By Design, our mission is to enable brands in their journey towards market leadership. We are glad to work with Syska for their personal care appliances category amongst others and what better occasion than women’s day to create awareness about the brand, setting the tone for what’s to come.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
