Brands
Synthesio rebrands to Ipsos Synthesio
Mumbai: Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, has announced its new brand name, Ipsos Synthesio. The change reflects the completion of the company’s merger with Ipsos, now offering a combination of its award-winning consumer intelligence platform and expert consulting services in over 15 countries, with a team of 200 people. The rebranding comes as the company expands its capabilities to help brands turn consumer-generated data into actionable insights by combining human and machine intelligence – as recognized by Forrester Research.
“Ipsos Synthesio is so much more than a new name; it reflects the power of the hybrid offering we have been building since 2018 – to provide companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers,” said Ipsos Synthesio CEO Andrei Postoaca.
“Our solution combines social, search, and survey data from more than 800 million data sources in 80+ languages across 195+ markets, activated by industry and local expert consultants to provide best-in-class market research. By bringing together our AI-powered platform, data science capabilities, and global research teams, we’re uniquely positioned to help brands make better, faster business decisions.”
Ipsos Synthesio’s AI-enabled consumer intelligence platform goes beyond social listening to deliver actionable insights from online and offline data sources, leveraging Ipsos’ decades of research expertise and award-winning analytical frameworks. The platform is powered by the most advanced AI algorithms, ensuring clients receive the most accurate, actionable insights.
Ipsos Synthesio’s global network of consultants bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence. The company offers a suite of strategic insight and consultancy services to address key business questions, from market exploration, brand intelligence, trend detection and prediction to front-end innovation insights.
“From the previous Social Intelligence Analytics (which used Synthesio) to Ipsos Synthesio, this has greater recall and pull, also as it is the best in class listening tool, that is most advanced, leveraging strengths of both Ipsos and Synthesio. We are now ready to work with clients on a very strong AI-driven platform with the rigour of market research,” said Ipsos India CEO Amit Adarkar.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
