MAM
Synovate makes senior appointments for India operations
MUMBAI: Aegis Group‘s market research firm, Synovate, has made three senior level appointments for its India operations.
Ruma Sengupta has been appointed as director of insights. Having 15 years of experience across sectors like FMCG, OTC, Pharma, media and business consultancy, Sengupta has worked with Adlabs films, UB Group, Ranbaxy, ORG MARG and the British High Commission.
Sachin Chaudhari has returned to Synovate as research director, after being with Millward Brown for a year. He has earlier worked with TNS Dubai, IMRB International, AC Nielsen and Aga Khan Rural Support Programme in Gujarat.
Avijit Ghosh has been appointed as associate director for the Motoresearch team. He will be responsible for managing the business in Mumbai. He joins from Frost and Sullivan in Toronto.
Synovate India MD Mick Gordon said, “These new senior level recruits have a wealth of experience, which we will leverage in further enhancing our client delivery mechanisms. We have a strong and solid top team to guide and advise our clients’ businesses towards growth.”
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
