MAM
Synovate boosts senior leadership team in Greater China
MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one.
Managing Director of Taiwan Jenny Chang is promoted to MD of technology and telecommunications for Greater China. He has over 20 years of experience in market research, and has been working with various technology and telecommunications clients in Taiwan and will be relocated to Beijing in June 2011.
Synovate Greater China CEO Eliza Wong said the business unit was reorganised in September 2010 to consolidate key industry-specific offerings and better focus on client needs and align with their structures.
“It is no secret that Greater China is a fast-growing and extremely changeable business environment. These new appointments sharpen our expertise in the areas our clients are most focused on, and position us to deliver operational excellence as well as industry know-how,” added Wong.
Steve Garton is promoted to MD of Media for Greater China. He has over 40 years of media experience, much of it in Asia. Besides, Garton also holds the role of global head of media and will continue to be based in Hong Kong.
Roland Leung joins Synovate this week as the managing director of emerging industries for Greater China and as the office head of Synovate in Hong Kong. He has over 16 years of experience in the industry, and was most recently senior vice president of sales and marketing in Asia for Harris Interactive.
Wong said: “These appointments will allow us to take our client service, industry knowledge and quality to even greater heights. We are delighted to be able to offer this expertise to our clients as they grasp the opportunities presented by doing business in Greater China.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
