MAM
Synamedia to highlight security, cloud and voice control at CCBN 2019
MUMBAI: Synamedia, the largest independent video software provider, will bring its newest video security solutions to CCBN 2019 and show how pay-TV providers can migrate seamlessly to the cloud at their own pace.
Through its NDS China business, the company will highlight Credentials Sharing Insight, its new security software that uses AI to combat the rapid rise in streaming account sharing between friends and families, turning it instead into a revenue-generating opportunity for operators. It will also demonstrate its Rapid Watermark and VideoGuard DRM security offerings, which have been recently certified by ChinaDRM Lab.
The company will also showcase how its secure, advanced end-to-end video delivery solutions support customers wherever they are on their journey to a blended broadcast and OTT multi-screen experience. It will feature customer demos from its enviable portfolio of over 200 pay-TV and media customers that includes AT&T, Comcast, Disney, Liberty Global, Sky, Verizon and Vodafone.
On show will be:
· Credentials Sharing Insight, which uses AI, machine learning and behavioral analytics to identify, monitor and analyze credentials sharing activity across consumer accounts. It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts.
· Infinite is Synamedia’s fully integrated cloud platform that lets pay-TV operators process, secure, distribute and monetize premium video experiences on all devices. Infinite helps operators attract new customers, reconnect cord cutters, and increase the lifetime value of their subscriber base.
· Voice-activated search and recommendations with Infinite – Synamedia will demonstrate third-party voice services integrated with Infinite giving consumers easy-to-use voice-activated search and recommendations. By integrating voice search, Synamedia enriches the user experience and enables integration with home automation technologies.
· Security – Watermark and VideoGuard DRM have been certified by ChinaDRM Lab, the official standards testing arm of China’s National Radio and Television Administration (NRTA). China’s service providers can now use these solutions to protect their premium video revenue streams. Synamedia’s Watermark solution gives service providers the real-time data and insight to act swiftly to disrupt the redistribution of premium content without impacting the viewing experience. VideoGuard DRM, which is complied with Multi-DRM framework, gives OTT providers the ability to combat piracy and securely deliver premium live and VOD content to multiple screens.
· Video Processing technologies, including the patented low-latency ABR and Smart Rate Control, which optimize IP video processing to match traditional broadcast quality, reliability and cost.
The market leader in CA content security in China, NDS China has been safeguarding pay-TV operators’ revenues against piracy for over 20 years.
“At CCBN we will show how we can help our customers in China protect, secure and grow their revenue streams at a time of unprecedented piracy. CCBN gives us the ability to highlight the results of our strong and ongoing R&D investments in security and in helping our customers effect a smooth transition at their own pace to the cloud,” said Sue Couto, SVP and GM of Synamedia, APAC.
NDS China will be on the ground floor of the Radisson hotel. Meetings are invite-only. To schedule a meeting please contact MarketingAPAC@synamedia.com
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
