MAM
Synamedia saves operators up to 50% of OTT costs with streaming aware machine-learning capabilities
MUMBAI: Synamedia, the world’s largest independent video software provider, today announced new automation capabilities for its Virtual Digital Content Manager (DCM) with Smart Rate Control that will save operators up to 50% of bandwidth and storage costs. Using machine-learning (ML) and Stream Video Quality™, Synamedia’s patented light weight and real-time quality metric technology, the solution automatically scales based on bandwidth requirements to minimize costs while providing consistently high video quality and without impacting the encoding computational complexity. It will debut at The 2019 NAB Showin Synamedia’s booth, #SU10125.
This new video processing technology automates the time-consuming activity of setting the quality level and cap bitrate by leveraging ML techniques. It can operate on the individual bitrate profile level, thus does not assume that two channels behave the same nor that the content of a channel is equally complex over the course of time, thereby providing greater flexibility and scale capabilities.
Currently, standard Adaptive Bit Rate (ABR) solutions leverage output profiles that are set to constant bit rates with varying picture quality. This can often result in more bandwidth usage than is required due to varying quality level targets, such as switching from a high impact football game to a more static interview. Synamedia’s Virtual DCM with Smart Rate Control and Automation scales as needed according to bandwidth requirements, minimizing distribution and storage costs while ensuring that the expected high-quality viewer experience will not be compromised.
Operators looking to deploy on a large scale quickly benefit from Synamedia’s automation capabilities because the need for trial and error testing is eliminated. This is particularly important when distributing sports content, which can be inherently complex to encode due to the many movement variations that would traditionally require individual encoding settings. Synamedia’s Virtual DCM with Smart Rate Control and Automation sets target quality levels and bitrate caps per the ABR bitrate profile for each channel in a network. It also automatically makes adjustments when needed, thus eliminating deployment time, increasing bitrate efficiency, and uncovering new routes to cost savings. It also supports both H.264 and H.265 coding and is future-proofed for future codecs.
“Today, competition is fierce, and no one is more keenly aware of that than our customers. They need a competitive edge and they look to us to help them discover one. Our new Virtual DCM with Smart Rate Control and Automation delivers on that challenge head first,” said Julien Signes, Senior Vice President and General Manager, Video Processing at Synamedia. “Operators tell us that our new automation capabilities are a first in the industry and can open up efficiency and scalability possibilities like never before. This is one of the many ways we help them win and keep viewers.”
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
