MAM
SX4 bring men back with latest TVC
MUMBAI: The Maruti Suzuki SX4 has launched its new campaign developed by Lowe Lintas. The television commercial is based on the proposition that SX4 is the car for men who are passionate about driving. It stems from the idea that almost every boy grows up playing with cars and dreams of driving his cars really fast and assertively. The TVC aims to establish that SX4 is a car that lets you live your passion for driving.
Shot at an airstrip in Bengaluru, the car shots were captured by hi-tech camera equipment and an experienced international crew which included an international stunts co-ordinator and the cinematographer. The stunts guy put the new SX4 to some rigorous driving tests both on the tarmac and off the road and helped in capturing the shots used in the TVC. Director Arun Gopalan (of Story-tellers) captured both the story part (boy growing) as well as the car shots. The TVC juxtaposes the manoeuvres of the boy with the car shots.
The TVC depicts a young boy‘s passion for speed and thrill of driving a car which is eventually fulfilled when he gets to drive the all new SX4. The music used is pacey and builds up the TVC well to establish that the new super turbo diesel engine is better than its previous versions.
Maruti Suzuki Industries marketing GM Sanjeev Handa said, “The new SX4, has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system and power folding ORVM‘s. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
