Digital
“SwopStore’s impressive 20 per cent sales growth for 100 online businesses is driven by several impactful strategies”: Ayush Gupta
Mumbai: SwopStore stands out as a pioneering Customer Acquisition platform in the online business landscape, with a distinctive focus on facilitating brand growth through innovative strategies. Led by CEO Ayush Gupta, SwopStore has quickly become a go-to solution for online brands seeking to expand their customer base, enhance sales figures, and foster deeper customer engagement.
In a market where traditional methods like affiliate marketing often yield limited results despite substantial investment, SwopStore has emerged as a game-changer. Ayush Gupta recognized the inherent challenges faced by businesses in this domain and set out to redefine the approach to customer acquisition and cross-brand promotion.
Indiantelevision.com reached out to SwopStore CEO Ayush Gupta where he shared interesting insights of his company goals and plans!
Edited excerpts
On reflecting your unique approach in the online selling space
SwopStore’s remarkable achievement of surpassing 5 Cr. Gross Merchandise Value (GMV) in March 2024 is a testament to SwopStore’s commitment to customer-centricity and innovation. Our success stems from understanding customer needs, implementing creative marketing strategies, and leveraging robust technology for a seamless shopping experience. Our diverse product range and exceptional customer service have built strong loyalty. This milestone highlights our unique approach in the online marketplace.
On elaborating the strategies of SwopStore that have contributed to such significant growth for its clients
SwopStore’s impressive 20 per cent sales growth for 100 online businesses is driven by several impactful strategies. Our unique reward network offers exclusive gift coupons on personalized thank-you pages, significantly enhancing customer acquisition and retention. We leverage an extensive partner network for broader reach and visibility. By engaging customers with attractive rewards and providing advanced analytics, we help businesses optimize their marketing strategies and sales performance. These features collectively empower businesses to attract new customers and boost sales effectively.
On ensuring a mutually beneficial partnership with these established brands, and what value does it bring to them
SwopStore collaborates with renowned brands like The Man Company, Bombay Shaving, and Godrej by offering a unique reward network that drives customer engagement and loyalty. We ensure mutual benefits through exclusive gift coupon placements on personalized thank-you pages, enhancing brand visibility and customer retention. This partnership strategy provides established brands with increased reach, higher conversion rates, and access to our extensive customer base, ultimately boosting their sales and brand loyalty.
On key initiatives does SwopStore have planned to achieve a projected GMV of 400 Cr by the fiscal year 2024-2025
To achieve a projected GMV of 400 Cr by FY 2024-2025, SwopStore plans to enhance its platform, expand its client base, and fortify brand partnerships. Key initiatives include leveraging advanced technology, innovative marketing strategies, and a robust reward network to drive customer engagement and sales. By continuously adapting to market trends and meeting client needs, SwopStore aims to propel significant growth and reach this ambitious target.
On the primary focus areas and objectives for SwopStore’s growth strategy for FY 24-25
For FY 24-25, SwopStore will focus on enhancing platform capabilities, expanding our client base, and strengthening brand partnerships. We aim to enter new markets and industries, leveraging advanced technology and innovative marketing to drive growth. Our objectives include maximizing customer engagement, boosting sales, and maintaining our competitive edge by continuously adapting to market trends and client needs.
On your vision for the company’s future, and your plans for disrupting the online selling space while delivering value to your clients and partners
As CEO of SwopStore, my vision is to solidify our position as market leaders in the online selling space. We will continue to disrupt the market with advanced technology, strategic partnerships, and exceptional customer engagement. By expanding into new markets and industries, we will set new e-commerce standards. Our relentless focus on innovation and excellence will drive growth and deliver unmatched value to our clients and partners. We lead by innovating and turning challenges into opportunities for unprecedented growth and success.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
