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Swiggy launches Swiggy Wiggy 3.0 with original rap anthem
National, July 28, 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), has shared that it has launched the third edition of Swiggy Wiggy, a unique talent discovery initiative for delivery partners across India where delivery partners could submit videos showcasing their talent, be it singing, sketching, rapping, dancing, beatboxing, or any other form of creative expression. Over 3000 delivery partners have participated in Swiggy Wiggy 3.0 and the top 10 shortlisted entries are open for public voting on the Swiggy Delivery Partners official Instagram handle from 26 July 2025.
In addition to this, the company also launched an original rap anthem for Swiggy Wiggy 3.0, performed by Indian hip-hop artist ‘The Siege’. With a compelling beat and a bold message, the anthem celebrated the multi-faceted talent of delivery partners across the country. The rap song, now live on Swiggy Delivery Partners’ official Instagram handle, is a tribute to the untold stories of grit, ambition, and talent within the Swiggy delivery partner community. Swiggy also organized mobile van auditions in multiple cities to make it easier for the delivery partners to participate.
The five most-voted participants of Swiggy Wiggy 3.0 will be invited to Swiggy’s corporate headquarters in Bengaluru for a grand live finale on 6 August 2025. The winners stand to win prizes worth up to Rs 5 lakhs. The first-place winner will ride away on a Royal Enfield motorcycle, while the runners-up and the next 2 will take home cash prizes of Rs 1 lakh, Rs 75,000, and Rs 50,000 respectively.
Past editions of Swiggy Wiggy have uncovered exceptional talent. In Season 2, Aakash Saroj, a runner-up, went on to audition for Hip Hop India 2 on Amazon miniTV after his Swiggy Wiggy performance went viral. Harish, a sketch artist and former finalist, exhibited and sold out his artwork at an internal Swiggy event last year. Other standout talents uncovered included calisthenic performers, tabla players, singers, and painters, each one representing the hidden potential that lies within Swiggy’s frontline workforce.
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
