Brands
Swiggy launches special food-specific WhatsApp Stickers
MUMBAI: Online food-ordering and-delivering service, Swiggy has announced that it has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers. The sticker packs are currently live on the PlayStore and will be available for iOS shortly.
Swiggy’s food-themed stickers include more than 30 customised graphics, including images of commonly texted lines like ‘Forgive me I was Hangry’, ‘Order for me no!’, ‘Too buzy, let’s Swiggy’ and India’s most ordered food items like Biryani, Pizza, Chai, and Momos.
Swiggy VP marketing Srivats TS said, "Consumers spend significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food.”
He added, "There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy's young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders.”
Illustrator Alicia Souza said, “Being a Swiggy loyalist and an avid WhatsApp sticker user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies. It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this."
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
