Brands
Swiggy launches pick up and drop service ‘Swiggy Go’
MUMBAI: Following the launch of Swiggy Stores earlier in the year, Swiggy, India’s leading on-demand delivery platform, today announced another major step in its vision of offering unparalleled convenience to consumers with the launch of ‘Swiggy Go’. Launched across Bangalore, Swiggy Go is an instant pick up and drop service to send packages anywhere in the city. Like Swiggy Stores, Go will be part of the Swiggy app.
With a promise to offer delivery convenience to every consumer in the city, Go can be used to pick up and drop off laundry, get forgotten keys, send lunch boxes from home to office or even deliver documents or parcels to clients. With a laser-sharp focus on enabling convenience and saving time, backed by its strong in-house technology and the country’s largest active delivery fleet, Swiggy is naturally placed in a position to offer the best service to consumers at a very affordable price.
Commenting on the launch of Swiggy Go and phased expansion of Swiggy Stores, Swiggy CEO Sriharsha Majety said, “Swiggy’s vision is to elevate the quality of life of urban consumers by offering unparalleled convenience. After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery superpower to all consumers in the city.”
“Bangalore will be the first city in the country to experience Swiggy do the last-mile delivery for everything, not just food. By 2020, we will expand Swiggy Go to over 300 cities and Swiggy Stores to all the major metros, ushering in a new era of convenience for consumers across India,” he added.
Swiggy also announced the phased roll-out of its on-demand delivery service Swiggy Stores for consumers to order from every store in Bengaluru and Hyderabad.
In just six months since its launch in Gurugram, Swiggy Stores is already operating at a significant scale even when compared to Swiggy’s food delivery volumes in the city, with plenty of headroom for growth. Adding new stores every day, Swiggy has increased the reach and revenue stream of its partners, with many choosing to expand their business after witnessing the growth through Swiggy Stores.
After the tremendous success in Gurugram, Swiggy Stores will now deliver from stores in ten categories which include fruits and vegetables, kiranas and supermarkets, meat stores and pharmacies.
In Bangalore, Swiggy will deliver from any store, including more than 300 best-in-class merchant-partners like Godrej Nature's Basket, Nilgiri's, Organic World, Heads Up For Tails and Nandu’s Chicken. In Hyderabad which will launch in two weeks, Swiggy has tied up with close to 200 merchant-partners like Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens and 24 Organic Mantra in addition to delivering from any store a customer chooses in the city.
Both cities will deliver from national partners like Easyday, Heritage Fresh, Spar, Apollo Pharmacy, Healthkart, Ferns N Petals, Licious and FreshToHome.
All the deliveries for Swiggy Go and Stores will be made by Swiggy’s dedicated fleet. This will give Swiggy’s delivery partners access to an additional avenue for income. All delivery partners engage with Swiggy on a principle to principle basis and receive life insurance, medical and accident coverage.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
