MAM
‘Swabhumi’ Bengali newspaper re-launches
KOLKATA: Bengali daily Swabhumi, which was shut in January, is being re-launched on Saturday, 8 March by its new owner Arjun Infotech, a Gujarat-based information technology firm, according to sources in the newspaper.
Arjun Infotech would also be soon launching a Bengali news television channel, the sources said. Arjun Infotech, which also has a BPO in Kolkata, is owned by Anikt Jaiswal.
The sources said the news channel could be launched as early as on the eve of Bengali new year Nabobarsha on 14 April. The newspaper had to defer till after May 16 its plan to have magician PC Sarkar junior as its brand ambassador as Sarkar is contesting the Lok Sabha elections as a BJP candidate.
The newspaper has already put up hoardings across the city with a message saying ‘Ebar Media Magic.’ “In the second phase of hoardings and advertisements, the media company will use the face of Sarkar’s eldest daughter Maneka Sarkar,” said deputy chief reporter Ishan Chatterjee of Swabhumi. The newspaper will also be having artist Wasim Kapoor and footballer Mehtab Hossain as its brand ambassadors.
Swabhumi was launched in February 2011 by Kolkata-based RICE group headed by Samit Roy. Swabhumi was one of the many newspapers launched around the same time. This is Arjun Infotech’s foray into media business. The newspaper already has a team of around 100 employees including journalists, cameramen and technical persons on board.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
