MAM
Suzuki highlights low fuel usage in new campaign
MUMBAI: Suzuki Motorcycles India has launched a new series of campaigns for its hugely successful Access range of scooters. Created by Happy mcgarrybowen, the campaign line “Kam Peeta Hai” is a humorous yet bold take on Access’s stand-out feature, the superior mileage.
The film series shows how even the most mundane, everyday scenario can take a turn for the bizarre when an Access is in question. The campaign is set to blaze the trail with a series of films, digital amplification, print and outdoor activations on a national and regional level. The campaign aims to make “Kam Peeta Hai” a household lingo, and Access a household name.
Suzuki Motorcycle India Limited EVP of sales and marketing Sajeev Rajasekhran says, “Access is the favourite and bestselling 125cc segment scooter in India. With more than three million units sold so far, the Access combines superior performance with economy. We recently launched the new campaign line ‘Kam Peeta Hai’ for Access with the objective of strengthening this positioning in the market as a mileage efficient and technologically superior scooter that offers greater functionality benefits, and reinforce our customer’s reason to believe in the product. It is a humorous yet bold take on Access’s stand-out feature, the superior mileage.”
Happy mcgarrybowen CEO and co-founder Kartik Iyer adds, “India has always been obsessed with mileage. And the scooter category is no different. We wanted to come up with something that sticks and has a ring to it when flagging-off the big feature of the Suzuki access 125. ‘Kam Peeta Hai’ is a big idea and has infinite possibilities. The initial reaction to the campaign has been very welcoming. And we expect to have a lot of fun with the idea in the days to come.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
