MAM
Sushanth Pai joins Matrimony.com as CFO
MUMBAI: Matrimony.com, the online matchmaking and marriage services has announced the appointment of Sushanth Pai as CFO with effect from 15 December 2018.
He is joining from Mindtree Limited where he’s currently AVP – Finance. Before that he was with GE Capital International Services and KPMG. Pai is an alumnus of Sydenham College (Mumbai) and has attained his CA degree from ICAI.
Pai said, “I am very excited to be part of Matrimony.com's leadership team and growth plans. The company has created a strong value proposition over the years and this leads into an interesting journey ahead."
He brings over 20 years of rich and varied experience across technology, finance, and advisory domains to the company and has a good career history of working in domains like investor relations, mergers and acquisitions, risk management and financial planning and analysis.
Matrimony.com CEO Murugavel Janakiraman said, “We’re sure his financial acumen and experience will help Matrimony.com achieve its goals. We also want to recognise the immense contribution made by Balasubramanian K, the current CFO who’s retiring from active corporate life, in taking our company public, managing investor relations, streamlining the financial processes and driving efficiency.”
MAM
Britannia 50-50 settles crunch vs melt debate with new TVC launch
Pant and Rodrigues front campaign reviving ‘Na Re Naa Naa’ jingle
MUMBAI:For three decades, 50-50 has played on the idea of duality, pairing two flavours in one cracker. With Cheeze Dipped, the brand shifts the spotlight from flavour to texture. Built with 22 baked layers for a structured crunch and enrobed in cheese for a smooth finish, the product aims to deliver a 50 percent crunchy and 50 percent melty experience.
To bring the contrast alive, the brand has rolled out a new TVC featuring cricketers Rishabh Pant and Jemimah Rodrigues. Conceptualised by Mullen Lowe Lintas Group, the film turns the Crunch versus Melt debate into playful banter, with Pant and Rodrigues embodying two distinct snack personalities. The back-and-forth builds to a simple resolution, both experiences can coexist in one bite.
Adding a dose of nostalgia, the iconic “Na Re Naa Naa” jingle returns in a refreshed avatar, reconnecting the brand with a new generation while nodding to its cricket-led legacy.
Britannia vice president marketing Siddharth Gupta said the brand has always celebrated contrast, from its early “Na Re Naa Naa” days to its cricket associations. With Cheeze Dipped, he noted, the idea moves beyond flavour and comes alive through texture. Bringing together male and female cricketing icons under 50-50 felt like a natural extension of that thought.
Rodrigues said the campaign’s central idea resonated instantly, adding that the lively exchange with Pant captures the crunchy versus melty debate in an entertaining way. Pant echoed the sentiment, calling the concept relatable and saying the playful banter made the shoot enjoyable.
Mullen Lowe Lintas Group president creative Sarvesh Raikar, described 50-50 as one of India’s most loved biscuits and said the new variant required a fresh expression of duality. The contrasting energies of Pant and Rodrigues, he added, offered the perfect metaphor for crunch and melt.
The Britannia 50-50 Cheeze Dipped Crunchy Layered Sandwich is currently available across select cities at leading retail outlets and on quick commerce platforms, inviting snackers to stop choosing sides and simply take a bite.
