MAM
Surej Salim takes the helm at Ad Club Madras
MUMBAI: The ad world in Chennai just got a creative shake-up! Digitally Inspired Media co-founder and COO Surej Salim, has been elected as the 46th president of The Advertising Club Madras for 2025–2026, at the club’s annual general meeting held on 24 October.
Known for his passion for creativity and collaboration, Surej steps into the role after serving as secretary, bringing nearly two decades of industry experience to one of India’s oldest advertising institutions.
“It’s an honour to lead a legacy institution that’s been the heartbeat of the advertising community for nearly seven decades,” said Surej. “Our vision is to strengthen the community, celebrate creativity, and build more opportunities for learning and collaboration.”
The AGM also paid tribute to the late Piyush Pandey, one of India’s most celebrated advertising icons, with a minute of silence, heartfelt speeches, and black ribbons as a mark of respect.
Joining Surej on the new executive committee are Umanath V (Vice President, Medianews4u.com), Kavitha Srinivasan (Secretary, Coeus Communications), Stalin Periasamy (Joint Secretary, Presto Advertising), and Murugan K (Treasurer, Jaya TV). The Club also welcomed industry stalwarts from The Hindu Group, Catalyst PR, Deepsense Digital, and others.
As the Club gears up for another dynamic year, its focus remains clear: fostering learning, recognition, and community. From the Maddys Awards celebrating creative excellence, to Adtalks, Insightview webinars, and student chapters nurturing young talent, the Club continues to be the beating heart of South India’s ad scene.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
