Brands
Supply6 welcomes AB De Villiers as brand ambassador and investor
Mumbai: Supply6, a Bangalore-based health food brand founded by Vaibhav Bhandari and Rahul Jacob in January 2019, has welcomed former South African international cricketer AB De Villiers as brand ambassador and investor. Known for its commitment to balanced nutrition, Supply6 offers comprehensive health supplements designed to promote healthier lifestyles. Their flagship product, Supply6 360, embodies a holistic approach to nutrition, aligning perfectly with AB De Villiers’ 360-degree cricketing prowess.
This strategic partnership merges his athletic excellence with Supply6’s dedication to essential nutrients, aiming to inspire healthier living. Supply6’s foundation is deeply rooted in scientific research and nutritional principles. Each product provides varying levels of the six essential pillars of nutrition: protein, carbohydrates, fats, vitamins, minerals, and fibre, tailored to meet specific health needs.
Commenting on the partnership, AB De Villiers said: “I am excited to join forces with Supply6. As an athlete, I recognize the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.”
Supply6 co-founder and CEO Vaibhav Bhandari stated: “In a crowded nutrition market, we noticed many customers deficient in Vitamin D, and B12, and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement. Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.”
Supply6 co-founder Rahul Jacob emphasised: “Understanding that everyone’s nutritional needs are unique, Supply6 provides a thoughtfully curated range of products, balancing variety and specificity. Our supplements are designed to cater to various needs, from comprehensive formulas that address nutrient gaps to targeted solutions for specific goals such as healthy food, energy boosters, and specific deficiencies.
AB De Villiers is an excellent fit for our brand due to his dynamic approach to both his career and health, which perfectly aligns with our vision. We are confident that this collaboration will enhance our connection with our audience. His esteemed reputation in the sports world mirrors the trust and quality we aim to provide with our products. Our mission is to make high-quality nutrition accessible to everyone without compromise, and we believe this partnership will inspire many to prioritise their nutrition and well-being.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
